生态认知对农户生活污水治理参与意愿的影响  

The Impact of Ecological Cognition on Farmers’Willingness to Participate in Domestic Sewage Treatment

作　　者：马凯翔 张会恒[2] Ma Kaixiang;Zhang Huiheng(School of Economics,Anhui University of Finance and Economics,Bengbu Anhui 233000,China;Anhui Institute of Ecohomic and Social Development,Anhui University of Finance and Economics,Bengbu Anhui 233000,China)

机构地区：[1]安徽财经大学经济学院,安徽蚌埠233000 [2]安徽财经大学安徽经济社会发展研究院,安徽蚌埠233000

出　　处：《河北环境工程学院学报》2023年第1期62-69,共8页Journal of Hebei University of Environmental Engineering

基　　金：安徽省哲学社会科学规划重大项目(AHSKZD2018D04)。

摘　　要：基于2021年安徽省六安市实地调研数据,利用结构方程模型实证分析生态认知对农户生活污水治理参与意愿的影响因素和作用机制。研究显示:表征生态认知的行为态度、主观规范以及知觉行为控制对农户参与生活污水治理的意愿具有显著的积极影响;同时,行为态度、知觉行为控制以及外部的主观规范是相互影响的。据此提出加强生态文明宣传、采用经济激励与声誉激励相结合、改造农户生活污水治理设施等措施以提高农户参与生活污水治理的意愿。Based on the field survey data in Lu’an City,Anhui Province in 2021,the research used structural equation model to empirically analyze the influencing factors and mechanism of ecological cognition on farmers’willingness to participate in domestic sewage treatment.The research shows that behavioral attitude,subjective norm and perceived behavioral control have significant positive effects on farmers’willingness to participate in domestic sewage treatment;meanwhile,behavioral attitude,perceived behavioral control and external subjective norm are mutually influenced.Accordingly,it is proposed to strengthen the publicity of ecological civilization,adopt the combination of economic incentives and reputation incentives,and transform farmers’domestic sewage treatment facilities to improve farmers’willingness to participate in domestic sewage treatment.

关 键 词：农村生活污水治理 生态认知 计划行为理论 结构方程模型 

分 类 号：X799.3[环境科学与工程—环境工程]