基层电力企业安全文化宣传新策略探讨  

Discussion on the New Strategy of Safety Culture Publicity in Basic-level Power Enterprises

作　　者：张鑫 王玥 赵文静 ZHANG Xin;WANG Yue;ZHAO Wenjing(Fuchunjiang Hydropower Plant of State Grid Xinyuan Group Co.,Ltd.,Hangzhou 311504)

机构地区：[1]国网新源集团有限公司富春江水力发电厂,浙江杭州311504

出　　处：《电力安全技术》2023年第1期48-52,共5页Electric Safety Technology

摘　　要：以传播心理学的理论模型为基础,以基层电力企业安全文化宣传策略为例,探讨在新媒体模式下通过创新宣传策略,增强受众的沉浸式体验和满足感,以提升宣传效果,为电力企业安全文化宣传提供参考。Based on the theoretical model of communication psychology,taking the safety culture publicity strategy of basic-level power enterprises as an example,studies are conducted on how to enhance the audience's immersive experience and satisfaction through innovative publicity strategies under the new media model so as to improve the publicity effects and offer reference for the safety culture publicity of power enterprises.

关 键 词：新媒体 电力企业安全文化 传播心理学 宣传策略 

分 类 号：TM08[电气工程—电工理论与新技术]