创业学习对乡村创业幸福绩效的作用机制——基于743位家庭农场主调研数据  

The Impact Mechanism of Entrepreneurial Learning on Rural Entrepreneurial Well-being: Based on the Survey Data of 743 Family Farmers

作　　者：张承龙 易朝辉[2] ZHANG Chenglong;YI Zhaohui(School of Economics and Management,Hubei Engineering University,Xiaogan 432000,China;School of Business,Hunan Agricultural University,Changsha 410128,China)

机构地区：[1]湖北工程学院经济与管理学院,湖北孝感432000 [2]湖南农业大学商学院,湖南长沙410128

出　　处：《云南农业大学学报（社会科学版）》2023年第1期1-9,共9页Journal of Yunnan Agricultural University(Social Science)

基　　金：国家自然科学基金项目“创业拼凑、商业模式创新与家庭农场创业绩效关系研究”(71673084);湖北省普通高等学校人文社会科学重点研究基地项目“湖北省小微企业基础数据库建设与金融支持专项调研”(19d01)。

摘　　要：乡村创业者依据先前经验并通过创业学习来提升创业绩效。从学习理论以及社会情感财富出发,以743位家庭农场主等调研数据,综合运用结构方程模型、有调节中介模型检验了创业学习与乡村创业幸福绩效的作用机制。结果显示:(1)利用式与探索式创业学习均能提升乡村创业幸福绩效;(2)创业学习的二元方式均能提升乡村创业者的社会情感财富;(3)社会情感财富在创业学习与创业幸福绩效间存在中介作用,社会情感财富在利用式创业学习与创业幸福绩效间中介作用更显著;(4)先前经验负向调节探索式创业学习与社会情感财富作用效果,但正向调节社会情感财富与创业幸福绩效作用关系。根据研究结果,针对乡村创业提出了对策建议。Rural entrepreneurs could improve their entrepreneurial performance via entrepreneurial learning and prior experience. Based on learning theory and socioemotional wealth, this study adopted the survey data of 743 family farmers to testify the mechanisms of entrepreneurial learning, socioemotional wealth, and entrepreneurial well-being, and discussed the moderating effect of prior experience. The results show that: First, both exploitative entrepreneurial learning and exploratory entrepreneurial learning can improve entrepreneurial well-being. Second, both the dual types of entrepreneurial learning can enhance the socioemotional wealth of rural entrepreneurs. Third, socioemotional wealth has a mediating effect on entrepreneurial learning and entrepreneurial well-being, socioemotional wealth has a more significant mediating effect on exploitative entrepreneurial learning and entrepreneurial well-being than exploratory entrepreneurial learning. Fourth, prior experience moderates the relationship between exploratory entrepreneurial learning and socioemotional wealth negatively,and positively moderates the relationship between socioemotional wealth and entrepreneurial well-being. This study also has some practical implications for rural entrepreneurship referring to previous conclusions.

关 键 词：创业学习 社会情感财富 先前经验 乡村创业幸福绩效 

分 类 号：F325.14[经济管理—产业经济]