绿色食品认证促进农业产业兴旺的路径研究——一个有调节的调节效应  

A Study on Green Food Certification for Agricultural Industry Pathways: A Moderating Regulatory Effect

作　　者：程静[1] 赵万琴 刘阳 CHENG Jing;ZHAO Wanqin;LIU Yang(School of Architecture and Engineering,Yunnan Agricultural University,Kunming 650201,China;School of Economics and Management,Kunming University,Kunming 650214,China)

机构地区：[1]云南农业大学建筑工程学院,云南昆明650201 [2]昆明学院经济管理学院,云南昆明650214

出　　处：《云南农业大学学报（社会科学版）》2023年第1期111-120,共10页Journal of Yunnan Agricultural University(Social Science)

基　　金：云南省教育厅专项项目“贸易视角下加快打造云南‘绿色食品牌’的发展策略研究”(2022Y767);云南省社科联智库一般项目“加快打造世界一流‘绿色食品牌’推进云南农业现代化发展研究”(SHZK2021302);云南省智库重大项目“‘双碳’目标下的绿色制造体系协调发展研究”(SHZK2022103)。

摘　　要：聚焦绿色食品认证对区域绿色发展和产业创新路径,构建结构方程模型,探究绿色食品认证促进农业产业发展的影响路径,实证绿色食品产出水平和地区电子商务发展水平的调节作用。结论表明:(1)提高地区绿色食品企业和产品的认证数量,坚持认证标准对当地农业产业兴旺具有带动作用,可以促进农业产业兴旺;(2)增加绿色食品的种植规模,提高产出水平,可以有效调节绿色认证的正向促进作用;(3)地区电子商务发展水平直接和间接的叠加了正向促进作用。This paper focuses on the influence of green food certification on regional green development and industrial innovation, constructs a structural equation model, explores the influence path of green food certification on the development of agricultural industry, and empirically demonstrates the moderating effect of green food output level and regional e-commerce development level. The conclusions show that: Firstly, increasing the number of certified green food enterprises and products in the region and adhering to certification standards have a driving effect on the prosperity of the local agricultural industry and can promote the prosperity of the agricultural industry;Secondly, increasing the scale of green food cultivation and improving the output level can effectively regulate the positive promotion effect of green certification;Thirdly, the level of regional e-commerce development directly and indirectly overlays the positive promotion effect.

关 键 词：绿色食品认证 产业兴旺 乡村振兴 结构方程模型 

分 类 号：F323.7[经济管理—产业经济]