基于结构方程的航空旅客出行选择行为影响因素分析  

Analysis of Factors Influencing Air Passengers’Travel Choice Behavior Based on Structural Equations

作　　者：张慧 韦薇[1] ZHANG Hui;WEI Wei(Air Transport College,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学航空运输学院,上海201620

出　　处：《物流科技》2023年第5期79-83,共5页Logistics Sci-Tech

基　　金：国家社科基金项目(15BJL104)。

摘　　要：深入剖析航空旅客出行选择行为的影响因素,有利于航空公司遵循以客户为中心的服务理念,实施规划运力和航线、制定协调区域航线航班组织策略。现有的研究着眼于以分析航空旅客行为特征为切入点进行实际应用,忽视了剖析影响因素相关关系的分析。因此,论文设计航空公司、机场、旅客和地面交通四个维度的主要影响因素,以长三角机场群航空旅客出行为实例,采用问卷调研和结构方程模型方法,深入研究了影响因素之间的相互关系。文章首先剖析出各维度影响因素下的关键影响指标;其次从航空公司产品供给角度分析发现航空公司提供的航班产品仅关注机场因素,而忽视旅客因素和地面交通因素的直接影响,尤其是缺乏以旅客为本的差异化服务和超便捷的服务;从旅客需求角度的分析发现地面交通能够立足客户需求,而机场缺乏对客户需求的预见性,为未来优化航班产品以及机场建设与运营发展提供了以客户需求为导向的新思路。In-depth analysis of the factors influencing air passengers’travel choice behaviour will help airlines to follow a customer-centric service concept,implement capacity and route planning,and develop coordinated flight organisation strategies for regional routes.Existing research has focused on the analysis of air passenger behavioural characteristics as an entry point for practical application,neglecting to analyse the relationships between the influencing factors.The thesis therefore examines the interrelationships between the four dimensions of airline,airport,passenger and ground transportation,using questionnaire research and structural equation modelling.The paper firstly analyses the key impact indicators under each dimensional influence factor;secondly,the analysis from the perspective of airline product supply finds that the flight products provided by airlines only focus on airport factors,while neglecting the direct impact of passenger factors and ground transportation factors,especially the lack of passenger-oriented differentiated services and ultra-convenient services;the analysis from the perspective of passenger demand finds that ground transportation can be based on customer needs,while the analysis from the perspective of passenger demand reveals that ground transportation is able to base on customer demand,while airports lack foresight on customer demand,which provides a new way of thinking to optimise flight products and airport construction and operation development in the future.

关 键 词：结构方程模型 旅客出行行为 影响因素 长三角机场群 

分 类 号：F560[经济管理—产业经济]