基于情感化的家电产品设计时尚性研究  

RESEARCH ON THE FASHION OF HOUSEHOLD ELECTRICAL APPLIANCES DESIGN BASED ON EMOTION

作　　者：吴欢龙 宋钰凯 黄光萍 WU HUANLONG;SONGYU KAI;HUANG GUANGPING

机构地区：[1]珠海格力电器股份有限公司国家级工业设计中心

出　　处：《设计》2023年第3期14-17,共4页Design

摘　　要：从情感化设计的角度出发,分析家电产品设计的时尚性,对时尚家电产品的情感化设计思路进行研究。文章首先以时尚的概念与内涵作为启示,然后阐述了时尚性在家电产品设计中的意义,从用户情感体验出发深入分析家电产品设计时尚性的特征,最后通过情感化设计的三个层次提出家电产品设计时尚性的设计思路。设计获得用户情感认同的时尚家电产品。为家电产品设计提供新视角,刺激用户潜在的购买欲,助力提升企业产品的时尚度和市场竞争力。From the perspective of emotional design,the fashion of household electrical appliances design is analyzed,and the emotional design ideas of fashion household electrical appliances are studied.The article first takes the concept and connotation of fashion as inspiration,summarizes the characteristics of fashion,then expounds the significance of fashion in the design of household electrical appliances,and analyzes the characteristics of fashion in the design of household electrical appliances from the user’s emotional experience. Three levels put forward the design ideas of the fashion of household electrical appliances design.Design fashionable household electrical appliances that gain the emotional recognition of users.It provides a new perspective for the design of household electrical appliances,stimulates the potential purchase desire of users,and helps improve the fashion and market competitiveness of enterprise products.

关 键 词：家电设计 产品设计 时尚性 情感化设计 用户体验 

分 类 号：TB6[一般工业技术—制冷工程]