后疫情时代农产品信息服务系统研究——以山海关大樱桃为例  

RESEARCH ON AGRICULTURAL INFORMATION SERVICE SYSTEM IN THE POST-EPIDEMIC ERA——THE EXAMPLE OF SHANHAIGUAN CHERRIES

作　　者：李墨涵 李竺霖 姚远[1] LI MOHAN;LI ZHULIN;YAO YUAN

机构地区：[1]燕山大学艺术与设计学院

出　　处：《设计》2023年第3期54-56,共3页Design

基　　金：秦皇岛市社会科学重点应用性研究课题(2021LX033)。

摘　　要：通过山海关大樱桃的实证研究,运用服务设计思维与方法,探索后新冠疫情时代我国农产品社会化服务的创新与发展策略。结合桌面研究和专家访谈确定服务机会缺口,借助服务走查和建设性交互理清整个服务流程涉及的利益相关者及其物理接触点,对现有服务痛点进行统筹分析,充分发挥服务设计的桥梁作用,邀请利益相关者参与设计工作坊共同寻找服务系统创新的可行性机会点。针对现有农产品社会化服务中最为关键的信息交流问题,引入大数据等智能技术手段,基于利益相关者生产协作关系,提出以红了樱桃小程序的方式构建山海关大樱桃全生命周期服务系统,增进各方利益相关者信息交互的深度与广度,为助力后疫情时代农业社会化服务实现信息化智能化变革提供了参考。Through an empirical study of Shanhaiguan cherries,service design thinking and methods are applied to explore the innovation and development strategies of socialized services for agricultural products in China in the postNew Crown epidemic era. Combining desktop research and expert interviews to identify service opportunity gaps,the service walk and constructive interactions are used to clarify the stakeholders involved in the entire service process and their physical contact points,to conduct a comprehensive analysis of existing service pain points,to give full play to the bridging role of service design,and to invite stakeholders to participate in design workshops to jointly find feasible opportunity points for service system innovation. To address the most critical information exchange problem in the existing agricultural social services,the introduction of big data and other intelligent technology means,based on the production and collaboration relationship of stakeholders,proposed to build the whole life cycle service system of Shanhaiguan cherry by means of the red cherry small program,to enhance the depth and breadth of information interaction of all stakeholders,and provide a reference to help agricultural social services in the post-epidemic era to achieve information-based intelligent change. The system will provide a reference to help the post-epidemic era agricultural socialisation services to achieve information-based intelligent change.

关 键 词：后疫情时代 农产品 社会化服务 服务设计 利益相关者 

分 类 号：TB47[一般工业技术—工业设计]