基于辽宁地域文化的旅游农产品包装设计  

PACKAGING DESIGN OF TOURISM AGRICULTURAL PRODUCTS BASED ON LIAONING REGIONAL CULTURE

作　　者：刘健[1] 李响[1] LIU JIAN;LI XIANG

机构地区：[1]沈阳建筑大学设计艺术学院

出　　处：《设计》2023年第3期82-84,共3页Design

摘　　要：探索如何将特色地域文化元素运用到农产品包装设计中,彰显农产品包装的地域特色,促进农产品销售,推进该地区的旅游业发展。通过对辽宁地域文化的了解和总结,深度挖掘地域文化特征,运用轮廓提取法和联想等设计方法,提取并总结出辽宁地域文化元素。将提取的元素应用到设计实践中,提升包装设计内涵,更好地服务于市场与旅游业。提升旅游农产品的吸引力和生命力,为其他地域旅游农产品的包装设计提供思路与参考。Explore how to apply the characteristic regional cultural elements to the packaging design of agricultural products,highlight the regional characteristics of agricultural products packaging,promote the sales of agricultural products and promote the development of tourism in the region.Through the understanding and summary of Liaoning regional culture,deeply excavate the characteristics of regional culture,and extract and summarize the elements of Liaoning regional culture by using the design methods of contour extraction and association.Apply the extracted elements to the design practice,improve the connotation of packaging design,and better serve the market and tourism.Enhance the attraction and vitality of tourism agricultural products,and provide ideas and references for the packaging design of tourism agricultural products in other regions.

关 键 词：地域文化 包装设计 旅游农产品 辽宁 设计应用 

分 类 号：J504[艺术—艺术设计]