基于眼动及生理指标的航空公司官网界面评价  

EVALUATION OF AIRLINE OFFICIAL WEBSITE INTERFACE BASED ON EYE MOVEMENT AND PHYSIOLOGICAL INDEXES

作　　者：王秀红 高清敏 贾佳 WANG XIUHONG;GAO QINGMIN;JIA JIA

机构地区：[1]郑州航空工业管理学院管理工程学院

出　　处：《设计》2023年第3期128-131,共4页Design

基　　金：国家自然科学基金“军民科技资源共享的价值共创模式及实现机制研究_以中航工业集团为例”(编号:71974175);河南省科技攻关项目(编号:212102310494);河南省教育厅人文社科一般项目(编号:2021-ZZJH-410)。

摘　　要：分析影响航空界面设计优劣的因素,并为航空官网界面设计改进提供依据。以8个国内外航空公司官网首页作为研究样本,通过眼动追踪和生理实验得到客观数据,选取评价指标,采用CRITIC-TOPSIS法计算样本评价值。用户对界面关注程度的主要影响因素包括面积大小、颜色、亮度、饱和度等。眼动追踪和生理技术相结合的方法能有效评价航空界面设计优劣,提出具有针对性的改进意见,有效用于航空界面设计优化。This paper analyzes the factors affecting the quality of aviation interface design,and provides a basis for the improvement of aviation official website interface design. Taking the home pages of the official websites of 8 domestic and foreign airlines as the research samples,the objective data were obtained through eye tracking and physiological experiments,the evaluation indexes were selected,and the sample evaluation values were calculated by critic-topsis method. The main factors affecting the user’s attention to the interface include area size,color,brightness,saturation,etc. The combination of eye tracking and physiological technology can effectively evaluate the advantages and disadvantages of aviation interface design,and put forward targeted improvement suggestions,which can be effectively used for aviation interface design optimization.

关 键 词：眼动指标 生理指标 Technique for order preference by similarity to an ideal solution(TOPSIS) Criteria importance though intercrieria correlation(CRITIC) 航空界面 

分 类 号：TP393.0[自动化与计算机技术—计算机应用技术]