生鲜移动平台商品界面的设计研究  

RESEARCH ON THE DESIGN OF FRESH FOOD APP PRODUCT INTERFACE

作　　者：郭岱洁 吴祐昕[1] GUO DAIJIE;WU YOUXIN

机构地区：[1]江南大学设计学院

出　　处：《设计》2023年第3期140-143,共4页Design

摘　　要：商品质量一直都是消费者关注的问题。消费者在生鲜移动平台选购商品时,相对会更加注重商品质量。研究商品界面中哪些商品质量信息元素能使用户有效地感知到商品质量信息。通过问卷调查,采用SPSS软件对调查结果进行数据分析。获得有效的商品质量信息元素。从而为生鲜移动平台商品界面提供设计策略和方法。The quality of goods has always been a concern for consumers.Consumers pay more attention to product quality when shopping for products on fresh food mobile platforms. To investigate which product quality information elements in the product interface can make users perceive product quality information effectively.The results were analyzed by questionnaire and SPSS software.To obtain effective product quality information elements.To provide a design strategy and method for the product interface of fresh food mobile platform.

关 键 词：生鲜电商 手机界面 用户体验 信息设计 消费者 

分 类 号：TB47[一般工业技术—工业设计]