贸易信贷下考虑产品质量竞争的OEM外包决策  

OEM outsourcing decisions considering quality competition under trade credit

作　　者：牛攀峰 侯文华[1] 曾郁文 NIU Panfeng;HOU Wenhua;ZENG Yuwen(School of Business,Nankai University,Tianjin 300071,China;School of Agricultural Economics and Management,Shanxi Agricultural University,Jinzhong 030801,China)

机构地区：[1]南开大学商学院,天津300071 [2]山西农业大学农业经济管理学院,山西晋中030801

出　　处：《计算机集成制造系统》2023年第2期681-694,共14页Computer Integrated Manufacturing Systems

摘　　要：为了探究贸易信贷下受资金约束原始设备生产商(OEM)产品生产的外包问题,帮助OEM选择合适的外包生产企业,通过构建数学模型,研究在产品质量竞争下OEM将产品生产分别外包给竞争合同制造商或非竞争合同制造商所进行的决策,应用博弈论对这两种制造商分别以固定、策略型、短视型3种不同利率模式为OEM提供融资并生产产品的情形进行分析,得到了OEM的最优外包选择。研究结果为受资金约束OEM企业的外包选择提供了理论参考和决策支持,进一步丰富了供应链融资和外包决策理论。To explore the outsourcing problem of Original Equipment Manufacturer(OEM) product production under trade credit and help OEM choose the right outsourcing manufacturer, the mathematical model was built to study the decision of OEM product production outsourcing to competing contract manufacturer or non-competing contract manufacturer under product quality competition. Using game theory, three different interest rate models of fixed, strategic and short-sighted manufacturers was analyzed to provide OEM financing and produce products, and the optimal outsourcing choice of OEM was obtained. The research results provided theoretical reference and decision support for the outsourcing choice of OEM enterprises with financial constraints, and further enriched the theory of supply chain financing and outsourcing decision.

关 键 词：贸易信贷 质量竞争 竞合 外包 原始设备生产商 

分 类 号：C939[经济管理—管理学] F272.3