浅析元宇宙虚拟服装的未来发展前沿——基于大数据背景下对大学生消费者调查报告的分析  

Analysis on the Future Development Frontier of Meta Universe Virtual Clothing:Analysis of the Consumer Survey Report of College Students based on Big Data

作　　者：黄楚怡 HUANG Chuyi(South China Agricultural University,Guangzhou 510642,China)

机构地区：[1]华南农业大学,广东广州510642

出　　处：《西部皮革》2023年第4期36-39,共4页West Leather

摘　　要：随着“元宇宙”概念的不断引入,元宇宙虚拟服装也成为互联网技术发展的新趋势。虚拟服装可以通过数字化形态的构建来模拟数字化环境,具有高度个性化、科技化、智能化的特点。作为现实生活中不能穿的服装形式,“元宇宙”虚拟服装的出现给用户带来了全新的体验。大学生作为当前和今后一个时期重要的服装消费群体,其服装消费心理和行为值得高度关注。因此,文章通过对国内大学生消费者调查问卷和国内虚拟服装消费情况分析,希望能为未来元宇宙虚拟服装设计提供一些建议和参考。With the continuous introduction of the concept of“meta universe”, meta universe virtual clothing has also become a new trend in the development of Internet technology. Virtual clothing can simulate the digital environment through the construction of digital form, which is highly personalized, scientific and intelligent. As a form of clothing that cannot be worn in real life, the appearance of “meta universe”virtual clothing has brought new experience to users. As an important clothing consu mer group at present and in the future, college students’ clothing consumption psychology and behavior deserve high attention. Therefore, this paper hopes to provide some suggestions and references for the future meta universe virtual clothing design through the analysis of the domestic college student consumer questionnaire and the domestic virtual clothing consumption.

关 键 词：虚拟服装 设计 元宇宙 消费 

分 类 号：TS941.13[轻工技术与工程—服装设计与工程]