综合类学术期刊知识服务的精准化策略  

Precision Strategy of Knowledge Service for Comprehensive Academic Journals

作　　者：东红[1] DONG Hong(Journal Editorial Office,Liming Vocational University,Quanzhou 362000,China)

机构地区：[1]黎明职业大学学报编辑部,福建泉州362000

出　　处：《黎明职业大学学报》2022年第4期4-8,共5页Journal of LiMing Vocational University

摘　　要：在媒体融合视域下,综合类学术期刊应在技术融合的基础上提升传播价值,成为能够为个人用户精准提供知识服务的综合平台。首先,形成个人用户导向的服务模式,将综合类学术期刊的底层数据进行多维度的聚类分析,实现知识服务目标个人用户群体的定位;建立综合类学术期刊社群以增加个人用户黏性;为个人用户提供体验式知识服务等。其次,将内容资源进行知识化、碎片化、主题化处理。最后,应进行知识资源的协同化建设以及知识服务的规模化运营。From the perspective of media integration, comprehensive academic journals should enhance the value of communication on the basis of technology integration, and become a comprehensive platform that can provide individual users with accurate knowledge services. First of all, form a individual user-oriented service model, such as performing multi-dimensional cluster analysis on the underlying data of academic journals to achieve accurate screening and positioning of the target user groups for knowledge services, and accurately find individual users by establishing academic journal communities to provide individual users with experience. knowledge service, etc. Secondly, the content resources are processed into knowledge, fragmentation and theme. Finally, the collaborative construction of knowledge resources and the large-scale operation of knowledge services should be carried out.

关 键 词：知识服务 精准化 综合类学术期刊 媒体融合 个人用户导向 

分 类 号：G231[文化科学]