工程技术期刊封面文章策划与宣传方案探析——以《中国航空学报(英文版)》为例  

Investigation on cover article planning and promotion strategy of engineering journals:taking Chinese Journal of Aeronautics as an example

作　　者：王娇 蔡斐[1] 张凤[2] WANG Jiao;CAI Fei;ZHANG Feng(Editorial Office of Chinese Journal of Aeronautics,Beihang University,100083,Beijing,China;不详)

机构地区：[1]北京航空航天大学期刊中心,航空学报杂志社,北京100083 [2]北京航空航天大学期刊中心,北京100083

出　　处：《编辑学报》2022年第6期628-632,共5页Acta Editologica

基　　金：中国科技期刊卓越行动计划领军期刊项目(卓越-A-019)。

摘　　要：为更好地推动工程技术类期刊封面文章的策划与传播,以《中国航空学报(英文版)》为例,探讨了封面文章的遴选、封面文章的设计难点与应对措施及封面文章的宣传等问题。工程技术期刊应当面向国家重大需求,从专业深度、创新性、工程应用价值和前沿性等方面遴选封面文章;以学术编辑为主导、联合作者与美术设计师共同构思是设计出精美封面的关键;对封面文章进行全方位的宣传不仅能提升期刊的品牌形象和影响力,也有助于吸引优质稿件,进而引领学科发展。In order to promote the planning and communication of cover articles of engineering journals,the selection of cover articles,the difficulties in designing cover articles and counter measures,and the publicity of cover articles are discussed with the example of Chinese Journal of Aeronautics.Cover articles of engineering journals should be selected according to the depth in that specific area,innovativeness,engineering application value and progressiveness to meet the nation’s major demands.The key for designing an exquisite cover is that the process should be led by the academic editor and be completed with the coordination of authors and artistic designer.Omni directional publicity of the cover articles can not only improve the brand image and influence of the journal,but also help attract high-quality manuscripts and lead the development of the discipline.

关 键 词：工程技术期刊 封面文章 品牌形象 影响力 优质稿件 学科发展 

分 类 号：G237.5[文化科学]