大同文化的“链接式”传播研究  

Research on“Link”Communication of Datong Culture

作　　者：郝春涛[1] HAO Chun-tao(School of Journalism and Media,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学新闻与传媒学院,山西大同037000

出　　处：《山西大同大学学报（社会科学版）》2023年第1期128-131,共4页Journal of Shanxi Datong University(Social Science Edition)

基　　金：大同市2020年度软科学项目“大同文化的‘链接式’传播研究”(2020158)。

摘　　要：大同有着深沉厚重的历史文化,单纯的任一符号都无法概括其文化的全部,可用文化宣传口号“和合大同”作为“扇钉”,打开大同文化传播的链接点,以大数据和人工智能为“扇骨”,把各种地方文化(扇面)以虚拟场景再现的形态,辅以故事修辞叙事,以此实现大同地方文化的大面积有效传播。Datong has a deep and heavy culture,no single symbol can summarize the whole culture.“Harmony in Datong”can be used as the“fan nail”,as the link point to open the communication of Datong culture,big data and artificial intelligence as the“fan bone”,and various local cultures(sectors)can be reproduced in the form of virtual scenes,supplemented by story rhetoric narrative,so as to realize the large-scale effective communication of Datong local culture.

关 键 词：和合大同 链接式 话语修辞建构 “折扇式”传播链条 

分 类 号：K892.2[历史地理—民俗学]