感官·情感·精神:非遗旅游产品教育体验研究  

Sense,Emotion and Spirit:On the Educational Experience of Intangible Cultural Heritage Tourism Products

作　　者：全小国 QUAN Xiaoguo(Chinese National Academy of Arts,Beijing 100029,China)

机构地区：[1]中国艺术研究院,北京100029

出　　处：《四川旅游学院学报》2023年第2期58-62,共5页Journal of Sichuan Tourism University

基　　金：内蒙古社会科学基金项目“中国少数民族传统工艺研究”,项目编号:202176;内蒙古社会科学基金项目“内蒙古非物质文化遗产系统性保护的实现路径”,项目编号:2022CY14。

摘　　要：在非遗保护和文旅融合的时代背景下,产生了以非物质文化遗产资源为核心元素的非物质文化遗产旅游;而作为体验经济理论中四种体验类型之一的教育体验,也成为非物质文化遗产旅游产品的一种重要旅游体验类型。非遗旅游的教育体验来源于非遗旅游的教育价值,这一教育价值又可分为认知发现、心灵启迪和生命存在三个层次。故此,非遗旅游产品也应包含认知发现、心灵启迪和生命存在等三个教育体验键码,它们是在感官、情感和精神三个层次上对教育体验的价值描述。在非遗旅游产品开发和运营中,教育体验键码能够从教育体验层面为开发者和旅游者提供衡量非遗旅游产品教育价值的指标、标准和规范,进而对非遗旅游产品的教育价值变现和教育体验提升产生积极影响。Under the background of intangible cultural heritage protection and the integration of culture and tourism,intangible cultural heritage tourism with intangible cultural heritage as its core element has emerged.As one of the four experience categories in the experience economy theory,educational experience has also become an important tourism experience type for intangible cultural heritage tourism products.The educational experience of intangible cultural heritage tourism comes from the educational value of intangible cultural heritage tourism,which can be divided into three levels:cognitive discovery,spiritual enlightenment and life existence.Therefore,intangible cultural heritage tourism products should also include three educational experience key codes:cognitive discovery,spiritual enlightenment and life existence.These are the value description of educational experience at the three levels of sense,emotion and spirit.In the development and operation of intangible cultural heritage tourism products,the educational experience key code can provide developers and tourists with indicators,standards and norms to measure the educational value of intangible cultural heritage tourism products from the educational experience level,and in turn these will have a positive impact on the realization of educational value of intangible cultural heritage tourism products and the improvement of educational experience.

关 键 词：非遗旅游产品 教育体验 教育价值 体验键码 

分 类 号：F592[经济管理—旅游管理]