移动搜索会话中的后续行为研究  

A Study of Follow-Up Behavior in Mobile Search Sessions

作　　者：梁少博[1,2] 尉子仪 臧岚 Liang Shaobo;Wei Ziyi;Zang Lan(School of Information Management,Wuhan University,Wuhan 430072;Center for Studies of Human-Computer Interaction and User Behavior,Wuhan University,Wuhan 430072;College of Chinese Language and Literature,Hubei University,Wuhan 430062)

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]武汉大学人机交互与用户行为研究中心,武汉430072 [3]湖北大学文学院,武汉430062

出　　处：《图书情报工作》2023年第2期76-85,共10页Library and Information Service

基　　金：国家自然科学基金青年项目“基于情境视角的用户移动搜索跨应用行为策略与预测研究”(项目编号:72104187);中国博士后基金面上项目“智能手机用户跨应用行为特征挖掘与路径识别研究”(项目编号:2021M692480)研究成果之一。

摘　　要：[目的/意义]近年来,移动搜索行为成为信息检索领域的重要研究问题,用户在移动搜索过程中会发生较多的后续行为,对移动搜索后续行为进行研究有助于深入了解移动搜索意图、挖掘移动搜索行为特征。[方法/过程]基于移动搜索会话中的后续行为视角,通过一次真实场景下的用户实验,结合用户手机交互日志数据与结构化日志数据,分析用户在移动搜索会话中的后续行为特征。[结果/结论]在移动搜索中,移动搜索引发的后续行为主要包括持续搜索、信息分享、网络购物、通话服务、出行导航,其中以持续搜索、信息分享为主;移动搜索任务、搜索动机、搜索主题与不同类型后续行为之间的关联存在差异;在APP使用路径方面,用户在后续行为中的APP使用路径较为复杂,呈现出明显的中心性。[Purpose/Significance]In recent years,mobile search behavior has become an important research problem in the field of information retrieval,a large number of follow-up behaviors occur in the process of mobile search,and the study of mobile search follow-up behaviors can help to understand users’mobile search intention and understand the characteristics of users’mobile search behavior.[Method/Process]From the perspective of the follow-up behavior in the mobile search session,this paper analyzed the characteristics of the user’s follow-up behavior in the mobile search session through a user experiment in a real scene,combining the user’s mobile interaction log data and structured log data.[Result/Conclusion]In mobile search,the following behaviors triggered by mobile search mainly include continuous search,information sharing,online shopping,call service,travel navigation,among which continuous search and information sharing are the main ones;There are differences in the associations between mobile search tasks,search motivations,search topics and different types of follow-up behaviors;In terms of the APP use path,the user’s subsequent APP use path is more complex,showing obvious centrality.

关 键 词：移动搜索 信息搜寻 信息行为 搜索行为 

分 类 号：G250[文化科学—图书馆学]