“后冬奥时代”我国冰雪产业发展的战略研究  

Strategic Research on the Development of China′s Ice and Snow Industry in the“Post-Winter Olympics Era”

作　　者：汪洋[1] 王雅琴 Wang Yang;Wang Yaqin(General Education Departmen,Anhui Xinhua University,Hefei,Anhui 230088,China;Public Teaching Department,Anhui University of Arts,Hefei,Anhui 230601,China)

机构地区：[1]安徽新华学院通识教育部,安徽合肥230088 [2]安徽艺术学院公共教学部,安徽合肥230011

出　　处：《黑龙江工业学院学报（综合版）》2023年第1期119-126,共8页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：安徽省社会科学创新发展研究课题(项目编号:2021CX051);安徽省高校优秀青年人才支持计划项目(项目编号:gxyq2020204);安徽省高校人文社科研究重点项目(项目编号:2022AH050052)。

摘　　要：北京冬奥周期,对我国冰雪产业提升产业规模和层次、丰富奥运遗产和增加冰雪人口数量产生了重大影响。随着“后冬奥时代”的到来,冰雪产业发展面临防止“奥运低谷效应”发生,政策支持、资本投入与人口红利能否持续,发展过程中的三大短板以及疫情和国际知名品牌的冲击等困境。因此,要合理利用全民参与热情、群众基础提升、冰雪市场需求扩大、“奥运品牌”长期经济效应的新阶段发展机遇,重新定位冰雪产业发展的新理念和新使命要求。并从政策延续、科技创新、冰雪人口、冰雪文化、人才培养等方面协同发力,促使冰雪产业步入全新发展轨道,构建发展新格局。The Beijing Winter Olympics cycle has had a significant impact on China′s ice and snow industry,improving the industrial scale and level,enriching the Olympic heritage and increasing the number of ice and snow population.With the arrival of the"post-Winter Olympics era",the development of the ice and snow industry is facing difficulties such as preventing the occurrence of the"Olympic trough effect",whether policy support,capital investment and demographic dividends can be sustained,the three shortcomings in the development process,and the impact of the epidemic and internationally renowned brands.Therefore,we should make rational use of the new stage development opportunities of the enthusiasm of the whole people to participate,the improvement of the mass base,the expansion of ice and snow market demand and the long-term economic effect of the“Olympic Brand”,and reposition the new concept and new mission requirements of the development of ice and snow industry.We will make concerted efforts from the aspects of policy continuity,scientific and technological innovation,ice and snow population,ice and snow culture and talent training to promote the ice and snow industry into a new development track and build a new development pattern.

关 键 词：北京冬奥会 后冬奥时代 冰雪产业 战略对策 

分 类 号：G80-05[文化科学—运动人体科学]