论电视戏曲节目“梨园春”的社会记忆建构与传播  

Research on the Social Memory Construction and Dissemination of the Chinese Traditional Opera TV Show “Liyuan Spring”

作　　者：李文英 王琰 LI Wenying;WANG Yan(School of Literature,Henan University,Kaifeng 475001,China;School of Communication and Media,Guangzhou Huashang College,Guangzhou 511300,China)

机构地区：[1]河南大学文学院,河南开封475001 [2]广州华商学院传播与传媒学院,广东广州511300

出　　处：《华北水利水电大学学报（社会科学版）》2023年第1期95-100,107,共7页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：国家社会科学基金青年项目(19CMZ028)。

摘　　要：河南卫视的“梨园春”戏曲栏目以近30年的坚守将节目打造成全国知名品牌,在长期传媒实践中通过媒介化的视听空间建构起群体记忆,通过打造主持人、明星擂主和舞美等视觉形象以及演员现场演唱、现场乐队伴奏等听觉符号形塑社会记忆,以讲好“梨园”故事唤起社会集体记忆。观众在观看体验中共享往事,寄托乡愁,加固集体记忆。在如今的全媒体时代,“梨园春”在媒介记忆建构的推动下积极进行文化传播探索,借助社会记忆的传播实践寻求创新性发展之路。Henan Satellite TV show “Liyuan Spring” has built the program into a national famous brand with nearly thirty years of persistence. In the long-term media practice, it has built collective memory through mediated audio-visual space and it shapes social memory by creating the image of the TV presenter, the star champion, the stage design, and also the auditory symbols such as the live Opera interpretation and Live accompaniment. It tells “Liyuan” stories to evoke social memory. In the viewing experience, the audience shares the past time, sustains the nostalgia and strengthens the collective memory and its mass media rituals reinforce social memory. In today’s all-media era, “Liyuan Spring” actively explores cultural communication with the help of medium memory construction, and seeks innovative development paths with the spread practice of social memory.

关 键 词：“梨园春” 社会记忆 集体记忆 文化传播 

分 类 号：G223[文化科学]