武夷山朱子文化旅游发展与路径  

The Tourist Development and Construction Path of Zhuzi Culture in Wuyi Mountain

作　　者：李雪香 LI Xuexiang(School of Humanities and Teacher Education,Wuyi University,Wuyishan,Fujian 354300)

机构地区：[1]武夷学院人文与教师教育学院,福建武夷山354300

出　　处：《武夷学院学报》2023年第2期6-11,共6页Journal of Wuyi University

基　　金：福建省社科研究基地朱子学研究中心重大项目(FJ2022MJDZ034)。

摘　　要：随着观光发展与旅游型态的进化,乡贤文化旅游已成为国人选择旅游方式之一,亦是全国旅游发展的重点领域。透过乡贤文化传播,不仅可起到乡贤文化资源保护与传承,还可运用其乡贤话题发展旅游观光,提升城市知名度,达到文化传承、资源共享,更能带动地方经济的发展。本研究之目的在找出武夷山朱熹文化旅游发展与创新的策略,透过对文献、案例的探讨与SWOT分析,再以TOWS矩阵匹配战略掌握竞争优势,形成最适合武夷山朱子文化旅游的建设路径。研究结果提出以下四个方面:朱子文化推进文旅合作发展;跨区域性的策略联盟;产业发展定位,形塑特色的区域产业;推动朱子文创园区,打造武夷优质城市。With the development of tourism and the evolution of tourism patterns,celebrity cultural tourism has become one of the choices of tourism for Chinese people,and it is also a key area of national tourism development.Through the communication of celebrity culture,it can not only protect and inherit the cultural resources of celebrities,but also use the topic of celebrities to develop tourism,enhance the popularity of the city,achieve cultural inheritance,resource sharing,and promote the development of local economy.The purpose of this research is to find out the strategy of developing Wuyishan Zhu Xi cultural tourism development and innovation,through the literature,case study and SWOT analysis,and then use TOWS matrix strategy to match the competitive advantage,and form the most suitable construction path for Wuyishan Zhuzi cultural tourism.The research results put forward:1)Zhuzi Culture promotes the development of cultural and tourism cooperation;2)Cross-regional strategic alliances;3)Industrial development positioning,shaping distinctive regional industries;4)Promoting Zhuzi Cultural and Creative Park to build a high-quality city in Wuyi.

关 键 词：武夷山 朱子文化 SWOT分析 TOWS矩阵 建设路径 

分 类 号：F590.3[经济管理—旅游管理]