旅游目的地感知对游客公民行为的影响——基于山东、青海的实证研究  

Effect of tourism destination perception on tourist citizenship behaviors——An empirical study from Shandong and Qinghai provinces

作　　者：贾衍菊 祝铭瑶 张娇娇 孙凤芝 JIA Yanju;ZHU Mingyao;ZHANG Jiaojiao;SUN Fengzhi(Business School,Shandong Normal University,Jinan 250014;School of Landscape Architecture,Beijing Forestry University,Beijing 100083,China)

机构地区：[1]山东师范大学商学院,济南250014 [2]北京林业大学园林学院,北京100083

出　　处：《干旱区资源与环境》2023年第2期186-193,共8页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金(72102131)资助。

摘　　要：作为旅游价值共创的重要方面,游客公民行为及其影响因素的深入研究已经成为学术界热点议题,但从旅游目的地感知角度给予的关注却较少。文中基于“刺激-机体-反应”和旅游地生命周期理论,以处于旅游地生命周期不同阶段的山东和青海两个目的地的685份调查问卷为依据,实证分析旅游目的地感知对游客公民行为的影响机制。研究发现:1)旅游目的地感知、地方认同和满意度对游客公民行为的正向影响显著。2)满意度和地方认同在旅游目的地感知对游客公民行为关系中均发挥部分中介作用。3)旅游地生命周期阶段对“旅游目的地感知-地方依恋-游客公民行为”影响路径产生部分调节作用。研究结果为旅游目的地游客公民行为的有效激发及旅游价值共创提供理论依据和实证支持。Tourist citizenship behavior has become an important aspect of tourism value co-creation,which has received extensive attention from the academic community,but there is less attention being paid from the perspective of tourism destination perception.Based on the stimulus organism response and tourism destination life cycle theory,we select Shandong and Qinghai,two tourism destinations at different stages of the tourism destination life cycle,as the study regions to empirically analyze the impact mechanism of tourism destination perception on tourist citizenship behaviors on 685 survey responses.The findings indicate that:1)Destination perception,tourist satisfaction and place attachment positively affect tourist citizenship behaviors.2)Satisfaction and place identity play a significant partial mediating role in the effect of destination perception on tourist citizenship behaviors.3)The stages of tourism destination life cycle partially moderate the affecting path of‘destination perception-place attachment-tourist citizenship behavior’.The current study provides the theoretical basis and empirical support for the effective stimulation of tourist citizenship behaviors and value co-creation for tourism destinations.

关 键 词：游客公民行为 目的地感知 旅游地生命周期 地方依恋 满意度 

分 类 号：F590[经济管理—旅游管理]