野生动物旅游景区游客满意度影响因素研究——以成都大熊猫繁育研究基地为例  

Study on the factors influencing tourist satisfaction with wildlife tourist attractions——Case of Chengdu Research Base of Giant Panda Breeding

作　　者：龚剑 郭豫蕾 杨远瑶 冯勇 刘勇 GONG Jian;GUO Yulei;YANG Yuanyao;FENG Yong;LIU Yong(Chengdu College of Sichuan Foreign Studies University,Yibin 644000;Chengdu Research Base of Giant Panda Breeding,Chengdu 610081;Yibin Municipal Party School,Yibin 644000;Sports and Leisure College,Sichuan Tourism University,Chengdu 610100,China)

机构地区：[1]四川外国语大学成都学院,宜宾644000 [2]成都大熊猫繁育研究基地,成都610081 [3]中共宜宾市委党校,宜宾644000 [4]四川旅游学院运动与休闲学院,成都610100

出　　处：《干旱区资源与环境》2023年第2期203-208,共6页Journal of Arid Land Resources and Environment

基　　金：国家社会科学基金项目(19XTY001);中央引导地方科技发展专项基金(2021ZYD056);四川省教育厅人文社会科学重点项目(XXTYCY2022A01)资助。

摘　　要：文中从游客满意度的角度切入,以游客感知和满意度维度提出假设并构建游客满意度研究理论模型图。以成都大熊猫繁育研究基地为例,通过实地调研获取数据,运用Smartpls软件构建结构方程模型并验证假设,研究成都大熊猫繁育研究基地游客感知与满意度的影响关系。得出以下结论:1)成都大熊猫繁育研究基地游客的满意度主要受旅游地旅游服务、旅游资源和旅游交通等因素影响。2)结构方程模型分析得出旅游地服务和旅游交通两个因素对游客的满意度产生高度正向显著影响。3)旅游地资源因素对游客满意度产生较弱正向显著影响。4)旅游地景区设施因素则对游客满意度存在微弱的正向影响。5)最终形成“两强一弱一微”作用关系且游客满意度各维度评价值与其对总体满意度的影响权重之间无显著关联。In this paper,from the perspective of tourist satisfaction,we put forward assumption based on tourist perception and satisfaction dimensions,and construct a theoretical model to research the tourist satisfaction.Taking Chengdu Research Base of Giant Panda Breeding as an example,through field research and data acquisition,Smartpls software is used to build a structural equation model and verify assumptions to study the relationship between tourists′perception and satisfaction with Chengdu Research Base of Giant Panda Breeding.The following conclusions are drawn:1)The satisfaction of tourists with Chengdu Research Base of Giant Panda Breeding is mainly affected by tourism services,tourism resources,tourism transportation and other factors.2)Structural equation model analysis shows that tourism destination service and tourism transportation have a highly positive and significant impact on tourist′s satisfaction.3)The tourism resources have a weak positive impact on tourist satisfaction.4)There is a weak positive impact on tourist satisfaction from the factors of scenic facilities.5)Finally,the relationship of"two strong,one weak and one micro"is formed,and there is no significant correlation between the evaluation values each dimension of tourist satisfaction and its impact weight on overall satisfaction.

关 键 词：游客感知 成都大熊猫繁育研究基地 满意度 影响因素 

分 类 号：F590[经济管理—旅游管理]