欧洲铁路旅游发展经验及启示  

Experience and Inspiration of Railway Tourism Development in Europe

作　　者：诸葛恒英 ZHUGE Hengying(Transportation&Economics Research Institute,China Academy of Railway Sciences Corporation Limited,Beijing 100081,China)

机构地区：[1]中国铁道科学研究院集团有限公司运输及经济研究所,北京100081

出　　处：《铁道运输与经济》2023年第2期147-152,共6页Railway Transport and Economy

基　　金：中国铁道科学研究院集团有限公司科研项目(2020YJ116)。

摘　　要：交通是旅游业发展的重要引擎,旅游是现代交通转型升级的重要方向。近年来,综合交通运输体系不断完善,交通与旅游融合日益成为推动产业发展一种新趋势。随着“四纵四横”高速铁路网全面建成,铁路旅游已成为交通旅游重要组成部分。欧洲旅游资源丰富,其铁路网广泛,在交通旅游中发挥着重要的作用。介绍欧洲铁路旅游发展历程,总结欧洲铁路旅游5种目的地主要线路模式,分析提炼其在差异化旅游产品、融合合作、数字化转型方面发展经验,结合我国铁路旅游现状及存在问题,提出促进我国铁路旅游发展的策略建议,包括精准匹配市场需求,设计差异化旅游产品;深化合作共赢,促进铁路与旅游高质量融合发展;加快推进铁路旅游平台信息化发展,助力后疫情时代铁路旅游发展。Transportation is an important engine for tourism development,and tourism is an important direction for transforming and upgrading modern transportation.In recent years,as the comprehensive transportation system is continuously improved,the integration of transportation and tourism has increasingly become a new trend to promote industrial development.Since the railway network of four east-west high speed lines across the country and four northsouth routes is built,railway tourism has become an indispensable part of transportation tourism.With rich tourism resources and extensive railway networks,Europe is advanced in railway tourism around the world and plays a crucial role in transportation tourism.This paper introduced the development history of railway tourism in Europe,summarized five main destination route modes during railway tourism in Europe,and analyzed and extracted corresponding development experience in differentiated tourism products,integrated cooperation,and digital transformation.Considering the current situation and existing problems of railway tourism in China,this paper put forward strategies and suggestions for promoting domestic railway tourism development,namely,matching market demand,designing differentiated tourism products,deepening win-win cooperation,facilitating high-quality integrated development of railway and tourism,and accelerating the information-based development of railway tourism platforms,so as to promote railway tourism development in the post-pandemic era.

关 键 词：铁路旅游 目的地线路模式 旅游产品 服务质量 信息化 

分 类 号：U293.7[交通运输工程—交通运输规划与管理]