新零售背景下流通业与制造业耦合协调发展研究——以福建省为例  

Research on Coupling Coordination Development of Distribution Industry and Manufacturing Industry under the Background of New Retail—Taking Fujian Province as an Example

作　　者：程春[1] CHENG Chun(School of Management,Yang en University,Quanzhou 362014,China)

机构地区：[1]仰恩大学管理学院,福建泉州362014

出　　处：《长春大学学报》2023年第3期25-31,共7页Journal of Changchun University

基　　金：福建省教育厅项目(FBJG20200296)。

摘　　要：新零售背景下,为了更好地满足消费者的需求,需要加强流通业和制造业的互动和协作。构建新零售背景下流通业与制造业的耦合协调模型,并建立指标评价体系,基于福建省2011—2018年的数据对两者的耦合协调水平进行评价。结果表明,流通业与制造业的耦合协调度出现反复较大的波动,总体程度偏低,在勉强失调及其以下阶段徘徊。在此基础上,提出新零售背景下流通业与制造业协调发展的对策建议。Under the background of new retail,it is necessary to strengthen the interaction and collaboration between distribution industry and manufacturing industry to better meet the demands of consumers.This paper constructs a coupling coordination model of distribution industry and manufacturing industry under the background of new retail and establishes an index evaluation system,and evaluates the coupling coordination level of the two industries based on the data from 2011 to 2018 in Fujian Province.The results show that the coupling coordination degree of the two industries has repeatedly large fluctuations,and the overall degree is low,hovering in the reluctant imbalance and the stages below.On this basis,it puts forward some suggestions on the coordinated development of distribution industry and manufacturing industry under the background of new retail.

关 键 词：新零售 耦合 耦合协调 

分 类 号：F724[经济管理—产业经济]