对我国农户参与农业生产托管行为研究——兼析交易效用和参考价格对农户参与行为的影响机理  

Research on the Behavior of Chinese Farmers Participating in Agricultural Production Trusteeship——Analysis on the impact mechanism of transaction utility and reference price on farmers’ participation behavior

作　　者：寻舸[1] 刘嘉欣 

机构地区：[1]中南林业科技大学经济学院

出　　处：《价格理论与实践》2022年第12期70-73,201,共5页Price:Theory & Practice

基　　金：湖南省哲学社会科学基金项目“湖南省山区农业生产性服务业发展模式与路径研究”(18YBA453)。

摘　　要：从农户视角出发,农业生产托管是农户购买专业化服务的交易行为,交易行为效用改善有利于提高农户参与的积极性和福利增进。本文基于交易效用理论视角,在探讨农户参与农业生产托管模式的基础上,阐释交易效用和参考价格对农户参与行为的影响机理,发现在不同情况下,农户托管购买决策的影响因素不同。要从建立风险防范机制、市场细分推广、调节农村内部分工和建立农户与托管主体的利益联结机制等方面促进农户参与农业生产托管行为。From the perspective of farmers, agricultural production trusteeship is the transaction behavior of farmers purchasing specialized services, and the improvement of the effectiveness of the transaction behavior is conducive to improving the enthusiasm and welfare of farmers to participate. Based on the perspective of transaction utility theory, and on the basis of discussing the trusteeship mode of farmers’ participation in agricultural production, this paper explains the impact mechanism of transaction utility and reference price on farmers’ participation behavior.It finds that under different circumstances, the influencing factors of farmers’ trusteeship purchase decision are different. Thus, we should promote the participation of farmers in agricultural production trusteeship from the following aspects: establishing risk prevention mechanism,market segmentation and promotion, adjusting the internal division of labor in rural areas, and establishing the interest linkage mechanism between farmers and trusteeship subjects.

关 键 词：交易效用理论 农业生产托管 农户参与 风险防范 

分 类 号：F326.6[经济管理—产业经济] F323.6