Investigation on the cognitive status and the infiltration path of Traditional Chinese Medicine among residents in Liaoning Province  

作　　者：Shuling Wang Zhaoxia Ren Tingzhen Yao Yalan He Liang Liu 

机构地区：[1]School of Business Administration,Shenyang Pharmaceutical University,Shenyang 110016,China

出　　处：《Asian Journal of Traditional Medicines》2023年第1期25-37,共13页亚洲传统医药（英文）

基　　金：2020 Shenyang Philosophy and Social Science Planning Fund project SZ202001L.

摘　　要：To understand citizens’awareness,trust and attitude towards Tradition Chinese medicine(TCM),to seek the best penetration path of TCM products and culture,to analyze their influencing factors,and to provide suggestions and countermeasures,a non-probabilistic judgment sampling method was used to conduct a survey among 459 people online with the help of Questionnaire Star and 434 valid questionnaires were collected.The survey shows that residents have a high degree of recognition and identification of Chinese medicine;citizens are rational when choosing TCM products,and the recognition of the emerging TCM culture infiltration path is low.Different social and demographic factors affect citizens’awareness,trust and attitude towards TCM,as well as the choice of infiltration path(P<0.05).

关 键 词：Traditional Chinese Medicine cognitive level infiltration path of TCM 

分 类 号：F42[经济管理—产业经济]