企业介入对民族旅游村寨居民社会幸福感的影响  

Influence of enterprise intervention on social well-being of residents in ethnic tourism villages

作　　者：李瑞[1,2] 邹渊海[1] 何景明 殷红梅 吴孟珊[3] Li Rui;Zou Yuanhai;He Jingming;Yin Hongmei;Wu Mengshan(School of Geographic and Environmental Sciences,Guizhou Normal University,Guiyang 550025,China;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;School of International Tourism and Cultures,Guizhou Normal University,Guiyang 550025,China)

机构地区：[1]贵州师范大学地理与环境科学学院,贵阳550025 [2]中国科学院地理科学与资源研究所,北京100101 [3]贵州师范大学国际旅游文化学院,贵阳550025

出　　处：《中国生态旅游》2022年第6期977-992,共16页Journal of Chinese Ecotourism

基　　金：国家自然科学基金项目(42061028,41861026);国家社会科学基金项目(21BMZ123);贵州省教育厅人文社会科学研究项目(2019ssd009,2022JD006);贵州省民族委员会民族地理研究专项资金项目(0502212P0021/11904)。

摘　　要：引入相对剥夺感作为调节变量,构建涉及社区参与、增权感知、去权感知、社会幸福感的结构模型,以贵州省雷山县郎德上寨为案例地,实证分析企业介入对民族旅游村寨居民社会幸福感的影响。结果表明:(1)社区参与对村寨居民的社会幸福感具有显著正向影响;(2)增权感知与去权感知对村寨居民的社会幸福感分别具有显著正向与负向影响;(3)增权感知与去权感知在社区参与对村寨居民社会幸福感的影响中产生部分中介作用;(4)相对剥夺感负向调节增权感知与去权感知对村寨居民社会幸福感的影响。上述结论从社会幸福感角度深化了企业介入后社区参与程度与权力感知差异对村寨居民的社会心理状态的旅游影响,证实了企业介入后存在“社区参与→增权感知→社会幸福感”和“社区参与→去权感知→社会幸福感”两条影响村寨居民社会幸福感的路径,揭示了企业介入后权力感知对社会幸福感的影响在不同相对剥夺感的村寨居民中存在差异,为旅游地居民社会幸福感的影响研究提供了理论依据,也为企业介入后的民族村寨旅游可持续发展提供了实践指导。This paper introduces the relative deprivation as a moderator to construct a structural model involving community participation, perception of empowerment, perception of disempowerment and social well-being. Taking Langde Village in Leishan County, Guizhou Province as an example, this paper empirically analyzes the influence of enterprise intervention on the social well-being of residents in ethnic tourism villages. The results show that:(1)Community participation has a significantly positive impact on the social well-being of village residents.(2) The perception of empowerment has significant positive impact and the perception of disempowerment has significant negative impact on social well-being of village residents.(3) The perception of empowerment and disempowerment partially mediates the impact of community involvement on social well-being of village residents.(4) Relative deprivation negatively moderates the impact of perception of empowerment and disempowerment on the social well-being of village residents. The above conclusions prove the tourism impact of the difference between community involvement and power perception on the social psychological state of village residents has been enhanced after enterprise intervention from the perspective of social wellbeing. This study confirms that enterprise intervention affects the social well-being of village residents through two paths after:“community involvement→perception of empowerment→social well-being”and“community involvement→perception of disempowerment→social well-being”. It reveals that the influence of power perception on social well-being after enterprise intervention is different among village residents with different relative deprivation, which provides a theoretical basis for the study of the influence on social well-being of residents in tourist destinations. It also provides practical guidance for the sustainable development of ethnic village tourism after the intervention of enterprises.

关 键 词：企业介入 社区参与 社区增权 相对剥夺感 社会幸福感 民族旅游村寨 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]