国际营销网络推动法国展会国际化——访法国国际专业展促进会中国区首席代表娄述渝  

More information exchange--Interview with Lou Shuyu,Chief Representative of PROMOSALONS China

作　　者：苏希玲 Celion Su

机构地区：[1]不详

出　　处：《出展世界（中英文版）》2013年第4期32-35,共4页

摘　　要：背景资料法国国际专业展促进会(PROMOSALONS)于1967年成立,总部设在法国巴黎,在%个国家和地区设有自己的办公机构。作为一个非贏利性的协会团体,其宗旨是:对在法国本土以及国外举办的国际性专业展和国际博览会开展各种促进活动,以提高和改善展览会的国际化程度法国国际专业展促进会驻华代表团的首要任务是向中国企业界和展览界推荐介绍法国的高水平国际性专业展,为中国企业出访法国,参观、参展和开拓国际市场提供信息和服务.最近,记者采访了刚从巴黎参加法国国际专业展促进会年会归来的法国国际专业展促进会驻华首席代表娄述渝先生。Backgrou nd Established in 1967,PROMOSALONS aims to promote French trade fairs worldwide.The association offers professional expertise,know-how and unparalleled coverage through a global network of 60 offices covering 120 countries.PROMOSALONS China delegation aims to promote high end trade fairs in France to Chinese companies,and also provides in formation and con sulti ng service for Chinese exhibitors.Rece ntly,Overseas Exhibitions magazi ne in terviewed Mr.Lou Shuyu,who has just come back from PROMOSALONS annual meeting in Paris,and gained a more comprehensive view on how the China office understand the interlinks between China and France exhibition industry,and how they would like to con tribute to further cooperation betwee n the two countries.

关 键 词：中国企业界 办公机构 开拓国际市场 专业展 国际化程度 国际博览会 国际营销网络 背景资料 

分 类 号：F42[经济管理—产业经济]