数字媒体时代下动态化标志的设计探讨  

Design and Discussion of Dynamic Logo in the Era of Digital Media

作　　者：胡心馨 HU Xinxin(Guangxi Normal University,Guilin 541006,China)

机构地区：[1]广西师范大学,广西桂林541006

出　　处：《鞋类工艺与设计》2023年第4期30-32,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：近几年来国内设计环境由媒体界与受众对品牌的视觉交集陆续发生改变。按先后顺序来说先是宣传片的关注、随之是动态宣传海报,而现在是标志升级动效。这次性质有所不同,可知传统的标志升级为动态标志这件事情是跨越时代形式的。本次以专业角度出发通过深入研究动态化标志动效,梳理标志动态化的出现及发展历程,并对动效设计的形成条件、基本构成方式、其出现和发展的必要性加以归纳,最终对标志动态化从不同语言角度加以剖析,以及未来发展历程的实践与畅想。In recent years,the domestic design environment has changed from the visual intersection of the media and the audience to the brand.In order of priority,first the attention of the propaganda film,followed by dynamic propaganda posters,and now is the logo upgrade dynamic effect.This time the nature is different,we can see that the traditional logo upgrade to the dynamic logo this thing is across The Times form.From a professional perspective,through in-depth research on the dynamic effect of dynamic signs,the emergence and development process of dynamic signs are sorted out,and the formation conditions and basic construction methods of dynamic design as well as the necessity of its emergence and development are summarized.Finally,the dynamic signs are analyzed from different language perspectives,as well as the practice and imagination of the future development process.

关 键 词：新媒体 动效 动态标志 

分 类 号：J534.4[艺术—艺术设计]