时间社会结构的居间领域:短视频平台生产—消费的机上时间与机遇时间  

The Intermediacy within the Social Structure of Time:Time on Machine and Kairologic Time in Producing-Consuming Activities on Short-video Platforms

作　　者：王喆 Wang Zhe

机构地区：[1]浙江传媒学院新闻与传播学院 [2]复旦大学新闻学院,杭州310018

出　　处：《南京社会科学》2023年第1期113-121,共9页Nanjing Journal of Social Sciences

基　　金：国家社科基金项目“媒介物质性视域下网络视频平台的影像生产实践研究”(22BXW080)的阶段性成果。

摘　　要：短视频以快节奏、即时响应的传播时间特性给人们留下了鲜明的印象,重建了运动影像的时间序列和日常生活的时间节奏。本文将短视频平台视为时间社会结构的居间领域,通过网络视听媒介使用观察日记研究法和焦点小组访谈法收集人们在短视频消费和生产中的时间体验,提取出机上时间和机遇时间的时间形态,分析短视频如何以可见的速度与不可见的持续时间延长了人们的机上时间,同时又让“算法—媒介—身体”在机遇时间中形成较为稳固的聚合型态。这一套时间机制让平台有了时间意识,同时让人浸入在时间无意识之中,其目的最终指向了时间经济利益的再生产,让用户的时间变成了平台的资本。人与技术的互动及协作持续操弄时间已经成为当代社会的根本性特征。Short videos impress the world with its rapid tempo and real-time feedback features, which reconstruct the sequence of moving images and the rhythms of daily lives. This study takes short-video platforms as intermediacy within the social structure of time, and applies the diary methodology and focus groups method to gather people’s experience of time when producing and consuming short videos online. Based on this, this study tries to conclude two figurations of time: time on machine and karologic time, which could be employed to analyze how short-video platforms extend users’ time on machine through visible speed and invisible duration, meanwhile it’s karologic time makes algorithm-media-body a stable togetherness-in-time. This time mechanism authorizes platform a time conscious and human a time unconscious, aiming at the reproduction of time economy: users’ time becomes the platforms’ capital. The collaboration and interaction between human and technology manipulate the social structure of time, which becomes the fundamental characteristics of contemporary society.

关 键 词：时间节奏 短视频 算法 完播率 速度 

分 类 号：G209[文化科学—传播学]