环境规制、声誉诉求与亲环境行为绩效的研究  

Research on environmental regulation, reputation appeal and performance of pro-environment behavior

作　　者：赵佳佳 刘灵芝 ZHAO Jia-jia;LIU Ling-zhi(Hubei Rural Development Research Center,College of Economics and Management,Huazhong Agricultural University,Wuhan 430070,China)

机构地区：[1]华中农业大学经济管理学院,湖北农村发展研究中心,湖北武汉430070

出　　处：《中国环境科学》2023年第3期1473-1488,共16页China Environmental Science

基　　金：国家现代农业产业(水禽)技术体系建设专项(CARS-42-28);国家社会科学基金资助项目(20CGL029);中央高校基本科研业务费专项资金(2662022JGYJ002)。

摘　　要：基于肉鸭养殖户的调查数据,通过Tobit模型从经济学视角分析环境规制、声誉诉求对肉鸭养殖户亲环境行为绩效的影响,在分析养殖户行为绩效组间差异的基础上,进一步探讨环境规制、声誉诉求对养殖户行为绩效的非线性关系及通过养殖户行为间接影响养殖户行为绩效的作用路径.结果显示:环境规制与声誉诉求显著影响养殖户粪污资源化处理行为绩效,且环境规制中引导型规制的作用最强,养殖户对个人社会关系的声誉诉求更能促进养殖户行为绩效;环境规制、声誉诉求对养殖户行为绩效的影响存在年龄差异和教育程度差异,而且当家庭收入达到一定水平后,环境规制和声誉诉求对养殖户行为绩效的作用开始显现;环境规制和声誉诉求通过交互效应影响养殖户行为绩效的同时,通过影响养殖户行为间接影响养殖户行为绩效.为了促进乡村振兴的实施,应在考虑目标群体异质性的基础上因地制宜制定适度环境规制政策,在提升政策有效实施的过程中加强养殖污染治理的技术培训,通过强化声誉效用提升养殖户认知、促进养殖户实施粪污资源化处理,进而优化肉鸭养殖的资源配置,实现肉鸭产业可持续发展.Pollution prevention and rational utilization of livestock farming waste is not only an important part of promoting sustainable development of farming and realizing rural civilization, but also an important measure to achieve the synergistic effect of pollution and carbon reduction.In this article, Tobit model was used to analyze the influence of environmental regulations and reputation claims on the pro-environmental behavioral performance of meat duck farmers from the perspective of economics on account of the survey data of meat duck farmers.Then, based on the analysis of the differences between groups of farmers’ behavioral performance, the article further explored the non-linear relationship between environmental regulations and reputation claims on farmers’ behavioral performance and the path of indirect influence of farmers’ behaviors on farmers’ behavioral performance.The results as follows: environmental regulations and reputation claims significantly affected farmers’ behavioral performance of manure resource treatment.Among all environmental regulations, guidance-type regulations play the strongest role.Among eputation claims, farmers’ reputation claims on personal social relationships can better promote farmers’ behavioral performance;The effects of environmental regulations and reputation claims on farmers’ behavioral performance were different in age and education level.When household income reaches a certain level, the effects of environmental regulations and reputation claims on farmers’ behavioral performance were more significant;Environmental regulations and reputation claims directly affect farmers’ behavioral performance through interactive effects while indirectly affecting it through influencing farmers’ behavior.In order to promote the implementation of rural revitalization, appropriate environmental regulation policies should be formulated on the basis of the heterogeneity of target groups.In addition, in the process of enhancing the effective implementation of polic

关 键 词：环境规制 声誉诉求 亲环境行为 行为绩效 

分 类 号：X713[环境科学与工程—环境工程]