新模式下汽车售后备件供应链定价研究  

Research on Supply Chain Pricing of Automobile Aftermarket Spare Parts Under New Model

作　　者：杨雅斌 耿如花 丁艳 YANG Yabin;GENG Ruhua;DING Yan(School of Management,Guangzhou College of Technology and Business,Guangzhou 510850,China)

机构地区：[1]广州工商学院管理学院,广东广州510850

出　　处：《物流科技》2022年第18期116-118,125,共4页Logistics Sci-Tech

基　　金：企事业单位委托研究项目“中小建材企业物流配送效率优化研究”(FWB2022111413)。

摘　　要：随着《汽车销售管理办法》出台,主机厂的备件垄断优势将被逐渐打破,传统的原厂供应商、品牌供应商和消费者受益最大,主机厂如何应对新政下的备件定价将是一个涉及多方利益的博弈问题。文章基于汽车零部件供应链建立Hotelling模型,研究结果发现,零售商的利润是制造商利润的2倍,另外,选择去4S店购买品牌件的客户比例与零售店购买品牌件的客户比例共同决定授权零售商的契约决策。With the introduction of the Automobile Sales Management Measures,the monopoly advantage of spare parts of OEMs will be gradually broken,and the traditional original suppliers,brand suppliers and consumers will benefit most.How OEMs deal with the pricing of spare parts under the new policy will be a game problem involving multiple interests.This paper builds a hotelling model based on the auto parts supply chain.The research results show that the retailer’s profit is twice that of the manufacturer.In addition,the proportion of customers who choose to buy brand parts in 4S stores and the proportion of customers who buy brand parts in retail stores jointly determine the contract decision of authorized retailers.

关 键 词：汽车备件 渠道选择 供应链定价 

分 类 号：F426.471[经济管理—产业经济] F274