徽州古建筑符号在标志设计中的应用  

The Application of Ancient Huizhou Architecture Elements in Logo Design

作　　者：杨涛[1] YANG Tao(School of Art and Design,Bengbu University,Bengbu,Anhui 233000)

机构地区：[1]蚌埠学院艺术设计学院,安徽蚌埠233000

出　　处：《绍兴文理学院学报》2023年第2期92-97,共6页Journal of Shaoxing University

基　　金：安徽省哲学社会科学规划青年研究项目“徽州古民居家具雕刻装饰图案的传承研究”(AHSKQ2020D148).

摘　　要：为更好地发掘徽州文化的应用价值,推动徽州古建筑元素的设计传承,从皮尔斯符号学的角度对徽州古建筑进行聚类分析,揭示其符号属性为复合型符号,类别特征以指示和象征符号为主.在此基础上,研究徽州古建筑元素的符号提取,通过图像去色、特征矢量化和符号提取的方法将古建筑元素简化为图形符号,进而分析符号在标志设计中的应用方法.通过具体案例分析说明该方法的可行性和实用性,同时从另一个层面也说明徽州古建筑是一份丰厚的、独特的建筑符号遗产,能够为现代标志设计提供更多的设计创意和思维启示.In order to better explore the application value of Huizhou culture and promote the design and inheritance of ancient Huizhou architecture elements,a cluster analysis of ancient Huizhou architecture was carried out from the perspective of Pierce semiotics,revealing that the symbolic attribute of ancient Huizhou architecture is of a compound symbol,and the category feature is mainly indicative and symbolic.On this basis,the paper studied the symbol extraction of ancient Huizhou architectural elements,simplified the ancient architectural elements into graphic symbols using the methods of image color removal,feature vectorization and symbol extraction,and then analyzed the application method of symbols in logo design.In order to verify the feasibility and practicability of this method,a specific case was analyzed and illustrated.From another angle,it is found that ancient Huizhou architecture is of a rich and unique architectural symbol heritage,which can provide more design creativity and thinking inspiration for modern logo design.

关 键 词：徽州 古建筑 符号学 标志设计 应用 

分 类 号：K928.71[历史地理—人文地理学]