知觉的悬置:奥运网络受众的情感生成、参与逻辑与传播机制  

Suspension of Perception:Emotion Generation,Participation Logic and Communication Mechanism of Olympic Network Audience

作　　者：曹志伟 朱云[1] CAO Zhiwei;ZHU Yun(School of Journalism,Nanjing University of Finance and Economics,Nanjing 210023,Jiangsu,China)

机构地区：[1]南京财经大学新闻学院,江苏南京210023

出　　处：《上海体育学院学报》2023年第3期12-25,共14页Journal of Shanghai University of Sport

基　　金：江苏省社会科学基金项目(21XWC003);教育部人文社会科学基金项目(21YJAZHI129)。

摘　　要：5G时代的受众心理特征呈现新样态,作为客观存在的心理和行为实体,网络受众渐已成为奥运传播研究的核心议题。在此,迫切需要立足奥运传播的视角,以知觉的悬置为切入点,对奥运期间网民的媒介行为和情感状态进行分析,揭示影响新媒体奥运传播生态的受众心理因素,探讨其参与逻辑与传播机制。“作为主体的受众”呈现知觉迁移、人物情感悬置、情感共鸣与幻想、知觉性质转变等新特征,需在新奥运传播理论的建构过程中充分关注。基于4个维度受众特征的阐释,厘清新奥运传播环境中受众情感的真实状态,丰富奥运传播理论中受众研究的范式结构与理论框架。The psychology of audience in the 5G era appears a new state.As an objective psychology and behavior substance,network audience has become a core issue of the Olympic communication research.From the perspective of Olympic communication,perception suspension is taken as the starting point to analyze the media behaviors and emotional state of netizens during the Olympic Games,trying to find the audience’s psychology factors to affect the Olympic communication ecology of new media,as well as the logic of their participation and communication mechanism.It holds that"the audience as the subject"are featured with their perception migrated,the human emotion suspended,emotion resonated and fantasied,and the perception nature transformed,etc.Hence they should be paid full attention in the construction of the new Olympic communication theory.These four audience features contribute to clarify the true state of audience emotion in the communication environment of the new Olympic Games,which helps to enrich the paradigm structure and theoretical framework of audience research in Olympic communication theory.

关 键 词：知觉悬置 奥运传播 网络受众 情感 受众心理 

分 类 号：G80-05[文化科学—运动人体科学]