博物馆历史文化创意视听化呈现的思考——从《广阳王府的小厨娘》短视频说起  

On the Audio-visual Presentation of Museum Historical and Cultural Creativity:Starting with the Short Video of Little Woman Cook of Guangyang Kingdom

作　　者：赵芮禾 韩姗姗 Zhao Ruihe;Han Shanshan(Beijing Archaeological Ruins Museum,Beijing,100160)

机构地区：[1]北京考古遗址博物馆,北京100160

出　　处：《博物院》2022年第6期26-34,共9页Museum

摘　　要：近年新业态的发展得到了社会的广泛关注,博物馆与新业态的结合也成为诸多博物馆行业从业者的研究新领域。源于短视频行业的火爆,博物馆文化创意类短视频的创作出现,文化创意类的视听化呈现形式受到欢迎。以北京市大葆台西汉墓博物馆制作的文化创意类短视频《广阳王府的小厨娘》为例,探讨博物馆创意视听在呈现过程中如何做到广适性与专业性的统一。并在分析短视频传播数据的基础上,探讨博物馆文化创意类视听呈现在现阶段存在的问题及工作方法。In recent years, the development of new business forms has been widely concerned by the society.The combination of museums and new formats has also become a new research field for many museum industry practitioners. The creation of cultural and creative short videos in museums stems from the popularity of the short video industry. Audio-visual presentation of cultural creativity is popular. Starting from the cultural creative short video Little Woman Cook of Guangyang Kingdom produced by the Beijing Dabaotai Western Han Tomb Museum, it explores creative audio-visual presentation based on how museums to achieve the unity of universality and professionalism in the presentation process. Additionally, it analyzes the short video transmission data, explores the problems and working methods of the present development of cultural and creative audio-visual presentation led by museums.

关 键 词：新媒体 文化创意短视频 多学科交融 博物馆品牌 大葆台西汉墓 

分 类 号：G269.2[历史地理—考古学及博物馆学]