常州博物馆旅游吸引力评估与提升研究  

Research on Cultural Activation and Tourism Attraction Promotion of Changzhou Museum

作　　者：路亚北 李敏 杨赛 刘泽华 王艳 左佳佳 颜丙金[2] Lu Yabei;Li Min;Yang Sai;Liu Zehua;Wang Yan;Zuo Jiajia;Yan Bingjin(Changzhou Museum,Changzhou,213022;School of Business Administration,Nanjing University of Finance and Economics,Nanjing,210023)

机构地区：[1]常州博物馆,常州213022 [2]南京财经大学工商管理学院,南京210023

出　　处：《博物院》2022年第6期101-108,共8页Museum

摘　　要：博物馆作为收集、典藏、陈列自然和人类文化遗产的重要场所,最主要的是发挥自身的文化作用,而非仅限于促进当地旅游、经济的发展。在文旅融合背景下,如何正确地对博物馆旅游吸引力进行科学合理的评估对促进文旅消费具有重要意义。文章以常州博物馆作为研究案例,综合运用文献分析、问卷调查、文本分析、专家评价等方法,针对常州博物在观众吸引力方面存在的问题,提出有效的建议,以提升常州博物馆的吸引力,更好地推动文旅融合,为文旅背景下博物馆的研究提供一定的借鉴。Museum, as an important place for gathering, collecting and displaying natural and human cultural heritage, should not only to promote the development of local tourism and economy, but also to play its own cultural role. In the context of cultural tourism integration, how to correctly evaluate the attraction of museum tourism scientifically and reasonably is of great significance to promote cultural tourism consumption. Taking Changzhou Museum as a case study, this paper comprehensively uses the methods of literature analysis,questionnaire survey, text analysis and expert evaluation to put forward effective suggestions for the problems existing in the attraction of tourists in Changzhou Museum, so as to enhance the attraction of Changzhou Museum and better promote the integration of culture and tourism. It provides some reference for the research of museums under the background of culture and tourism.

关 键 词：文旅融合 博物馆 吸引力 满意度 

分 类 号：G269.27[历史地理—考古学及博物馆学] F592.7[经济管理—旅游管理]