老年人参与马拉松赛事旅游的动机研究  

Motivation Research on the Elderly Participation in Marathon Games Tourism

作　　者：王格[1] 李少聪[1] WANG Ge;LI Shao-cong(Yangzhou Polytechnic College,Yangzhou 225009,China)

机构地区：[1]扬州职业大学旅游学院,江苏扬州225009

出　　处：《扬州教育学院学报》2022年第4期68-71,共4页Journal of Yangzhou College of Education

基　　金：江苏省高等职业院校专业带头人高端研修资助项目(2020GRGDYX010);江苏省社科应用研究精品工程课题(21SYC-131);扬州职业大学科研项目(2018ZD20)。

摘　　要：运用扎根理论研究方法,探索老年人参与马拉松旅游的动机类型和特征,建立老年人参与马拉松的动机模型。结果显示:老年人参与马拉松旅游主要包括身心健康、挑战体验、社交休闲、旅游体验和自我实现五个方面的动机。老年人参与马拉松旅游的现象,是内在动机与外在环境的融合的结果。Based on theoretical research method, this paper investigates the types and characteristics of the aged motivation in participating in marathon games tourism and constructs a motivation model for elderly participation in the Marathon. Results indicate that physical and mental health, challenging experiences, socialization and leisure, travel experiences and self-actualization are the five motives of the aged participants in the Marathon tourism. It is also the result of the convergence of the intrinsic motivation and the external environment.

关 键 词：老年旅游 体育旅游 马拉松赛事 动机 

分 类 号：F590.75[经济管理—旅游管理] G822.8[经济管理—产业经济]