滑雪度假区属性的结构维度及其影响研究  

Structural dimensions of ski tourism resort attributes and their influences on vacationers’experience

作　　者：陈钢华[1,2,3] 张艳 胡宪洋[4] CHEN Ganghua;ZHANG Yan;HU Xianyang(School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,Guangdong,China;College of Tourism,Xinjiang University,Urumqi 830046,China;Center for Tourism,Leisure and Social Development,Sun Yat-sen University,Guangzhou 510275,China;School of Geography and Tourism,Shaanxi Normal University,Xi'an 710119,China)

机构地区：[1]中山大学旅游学院,珠海519082 [2]新疆大学旅游学院,乌鲁木齐830046 [3]中山大学旅游休闲与社会发展研究中心,广州510275 [4]陕西师范大学地理科学与旅游学院,西安710119

出　　处：《地理研究》2023年第2期371-388,共18页Geographical Research

基　　金：国家自然科学基金项目(41971172、42271232、41501154);陕西省社会科学基金年度项目(2022F013)。

摘　　要：北京冬奥会的成功申办和举办推动了国内冰雪旅游产业和研究的快速发展。作为冰雪旅游产业核心地域载体的滑雪度假区亦日益受到关注。尤其是,滑雪度假区属性的结构维度识别及其影响评估成为冰雪旅游研究和实践的热点。本文遵循情感地理学关注人、情感与地方互动关系的研究传统,以新疆丝绸之路国际度假区和吉林长白山国际度假区为样本采集地,借由量表开发与验证流程,从度假游客感知视角识别滑雪度假区属性的结构维度,并检验它们对滑雪度假游客体验的影响。研究结论如下:(1)识别了滑雪度假区属性的结构维度(15个),并开发、验证了滑雪度假区属性量表(59个测项);(2)滑雪度假区的气候和自然环境、雪道、娱乐、工作人员和人文环境对度假游客体验有显著影响;(3)积极情绪、沉浸体验、难忘的旅游体验和满意度在滑雪度假区属性与游客重游意向、口碑推荐意向的关系中起中介作用。本文为与滑雪度假区属性相关的后续研究提供了可操作的理论框架和测量工具,并深化了对滑雪度假情境下人、情感与地方互动关系的理解。The 2022 Beijing Winter Olympic Games has promoted the development of the ski tourism industry in China.At the same time,this emerging form of tourism has widely attracted a growing number of studies,which are still in favour of the,so-called,structural dimensions of perceived attributes of ski tourism resorts and the potential impact,hereby,imposed upon tourist experience.Based upon the geographic rationale,which mobilises the inter-relationships among human,emotion,and place,this study aims to scrutinise the structural dimensions of the attributes of ski tourism resorts.Equally,we have examined the extent to which these dimensions have influenced tourist experience,especially,in terms of the positive emotion,immersive experience,memorable tourism experience,satisfaction,revisit intention,and wordof-mouth recommendation intention.In this study,we select dichotomous ski tourism resorts,namely,the Silk Road International Ski Resort in Northwest China’s Xinjiang Uygur Autonomous Region and the Changbaishan International Resort in Northeast China’s Jilin Province for data collection.As this research umpacks,first,based upon the scale development and validation procedures,we identify and analyse 15 dimensions of perceived ski tourism resort attributes by developing and evaluating a measurement scale,which consists of 59measurement items.Second,the measurement result manifests that climate and natural environment,ski slopes,entertainment,staff,and cultural environment are the most significant factors predicting ski vacationers’experience.Third,positive emotions,immersive experience,memorable tourism experience,and satisfaction play a role in moderating the relationships between ski tourism resort attributes and vacationers’revisit intention and their word-of-mouth intention.Notably,the role of these factors is not even.In the declining role of moderation,the factors may be reordered as satisfaction,memorable tourism experiences,immersive experience,and positive emotions.This study is significant,inasmuch as it

关 键 词：滑雪度假区 目的地属性 量表开发 滑雪度假体验 人地互动 影响机制 

分 类 号：F592.7[经济管理—旅游管理] G863.1[经济管理—产业经济]