流量时代“梗”的多维呈现及引导策略  

Multi-dimensional presentation and guidance strategy of“Meme”in traffic era

作　　者：徐娜娜 XU Nana(School of Marxism,Shandong University of Technology,Zibo 255000,China)

机构地区：[1]山东理工大学马克思主义学院,山东淄博255000

出　　处：《南京邮电大学学报（社会科学版）》2023年第1期66-75,共10页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：2022年度淄博市社会科学规划研究项目“传统家训资源的开发与青少年德育研究”(22ZBSKB001)。

摘　　要：梗是一种常见于青年群体的文化现象,它的生成、传播和使用具有多源性与随机性、多变性与互动性、封闭性与开放性的基本特征。在文化属性上,梗有着明显的狂欢化特点,既热衷于戏谑,又突出情绪宣泄。梗不仅体现了青年群体“弱者的反抗”式的文化批判,也反映了青年创造个体价值、渴望社会公平、表达爱国情感等的基本追求。梗文化在流行的同时也造成了烂梗和滥梗等问题。针对这些问题,可以从政府、媒介平台、青年群体等多个层面进行治理和引导。“Meme”is a common cultural phenomenon among young people.Its generation,dissemination and use have the basic characteristics of multi-source and randomness,variability and interactivity,closeness and openness.In terms of cultural attributes,“Meme”has obvious carnival characteristics,which is not only fond of teasing,but also highlights emotional catharsis.Meme not only reflects the cultural criticism of the youth group in the form of“the resistance of the weak”,but also reflects the basic pursuit of youth to create individual value,yearn for social justice,and express patriotic feelings.While Meme culture is popular,it also causes problems such as rotten and excessive ones.To solve these problems,we can conduct governance and guidance from different aspects,such as the government,media platforms,and youth groups.

关 键 词：梗 青年 媒介文本 狂欢 烂梗 滥梗 

分 类 号：G05[文化科学]