文旅融合视阈下岱山县上船跳村海岛乡村旅游产品开发研究  

Study on Island Rural Tourism Products Development of Shangchuantiao Village,Daishan County under the Background of Integration of Culture and Tourism

作　　者：王秋雨 Wang Qiuyu(Zhejiang International Maritime College,Zhoushan 316021,China)

机构地区：[1]浙江国际海运职业技术学院,浙江舟山316021

出　　处：《浙江国际海运职业技术学院学报》2022年第4期35-41,共7页Journal of Zhejiang International Maritime College

摘　　要：随着经济的快速发展、旅游消费水平的提升、城市居民生活和工作压力的增加,远离城市的乡村旅游和海岛旅游日益成为旅游消费者偏好的旅行方式,文化与旅游的深度融合也激发了乡村与海岛的内生活力。同时兼具海岛与乡村属性的海岛型乡村旅游进入了人们的视野,迎来了新的发展机遇。以鲜明的海岛乡村——岱山县上船跳村作为研究对象,通过实地调研与文献查阅等方式,分析上船跳海岛乡村旅游产品开发过程中存在的问题,并在文旅融合背景下,整合文化旅游资源,提出上船跳海岛乡村旅游产品开发的建议,从而增加上船跳村的旅游吸引力,进而为具有同样性质的海岛型乡村旅游提供发展思路。With the rapid development of economy,the improvement of tourism consumption,the increase of life and work pressure of urban residents,rural tourism and island tourism far away from the city have increasingly become the preferred travel mode for tourists.In particular,the deep integration of culture industry and tourism industry draws the vitality of rural and island tourism.As for island rural tourism,which has both island and rural attributes,it has entered people's vision and ushered in new development opportunities.This thesis takes Shangchuantiao Village in Daishan County,a distinctive island village,as the research object.The study summarizes the problems in the development of products of Shangchuantiao island rural tourism.Finally,under the background of cultural and tourism integration,it discusses how to integrate the cultural tourism resources of Shangchuantiao,and puts forward suggestions on the development of rural tourism products,so as to increase the tourism attraction of Shangchuantiao Village,and provide development ideas for the island rural tourism with the same nature.

关 键 词：上船跳村 文旅融合 海岛乡村旅游 旅游产品开发 

分 类 号：F592.7[经济管理—旅游管理]