基于受众心理需求分析的博物馆文创设计——以故宫博物院为例  

Museum Cultural and Creative Products Design Based on the Analysis of Audience Psychological Needs:The Palace Museum as an Example

作　　者：刘众一 Liu Zhongyi(Bengbu Business College,Bengbu,Anhui 233000,China)

机构地区：[1]蚌埠工商学院,安徽蚌埠233000

出　　处：《大理大学学报》2023年第3期89-94,共6页Journal of Dali University

基　　金：安徽省高等学校人文社会科学研究项目(SK2019A0787)。

摘　　要：现代社会,文化创意设计逐渐成为一种新的设计形式和文化发展现象,受到社会的广泛关注。开发和设计博物馆文创产品,既是为了在激烈的市场中获得竞争优势,也是为了履行博物馆的教育功能和社会责任。参观、游览博物馆的广大受众是博物馆文创设计的主要消费者,设计者进行文创设计时必须考虑受众的心理需求。为设计出符合受众心理需求的文创设计产品,必须了解博物馆文创产品的概念和主要类型,分析博物馆的受众类型与心理特点,明确受众心理对博物馆文创设计的影响,从受众心理需求出发,设计出多样化、创新性的文创产品。In the modern society,cultural creative products have gradually become a new design form and cultural development phenomenon,which has received extensive attention from the society. The development and design of cultural and creative products for museums is not only to gain a competitive advantage in the fierce market,but also to fulfill the educational function and social responsibility of museums. Since the vast audiences of museums are the main consumers of the cultural and creative products,the designers must consider their psychological needs,and it is necessary to understand the concept and main types of cultural and creative products in museums,to analyze the types and psychological characteristics of museum audiences,to clarify the impact of psychology on cultural and creative design of museums,and to design diversified and innovative cultural and creative products on the basis of the psychological needs of the audiences.

关 键 词：受众心理需求 博物馆 文创设计 

分 类 号：G260[历史地理—考古学及博物馆学]