基于SWOT分析的大连市体育赛事品牌培育研究  

Research on Brand Cultivation of Sports Events in Dalian Based on SWOT Analysis

作　　者：路连举[1] LU Lian-ju(Department of Sports,Liaoning University of International Businessand Economics,Dalian 116052,Liaoning,China)

机构地区：[1]辽宁对外经贸学院体育工作部,辽宁大连116052

出　　处：《兰州文理学院学报（自然科学版）》2023年第1期116-120,共5页Journal of Lanzhou University of Arts and Science(Natural Sciences)

基　　金：大连市社科联项目(副省级重大(重点)课题)(2018dlskzd093)。

摘　　要：运用SWOT分析方法对大连市体育赛事的品牌历史和现状进行了分析和研究,结合大连市的各项体育产业的相关优势,梳理了大连市体育品牌培育的相关路径,提出了品牌体育赛事培育的对策建议,以期对大连市体育产业高质量发展决策提供参考.By SWOT analysis method,the brand history and current situation of sports events in Dalian were analyzed and studied.Combined with the relevant advantages of various sports industries in Dalian,the relevant paths of sports brand cultivation in Dalian were combed,and countermeasures and suggestions for the cultivation of brand sports events were put forward,in order to provide reference for the high-quality development decision-making of Dalian sports industry.

关 键 词：体育赛事 品牌培育 SWOT分析 

分 类 号：G80-054[文化科学—运动人体科学]