中美大学生体育消费行为对比研究  

A Comparative Study on Sports Consumption Behavior of Chinese and American College Students

作　　者：陶驷翔 宋亚明[1] 吴勇[1] TAO Si-xiang;SONG Ya-ming;WU Yong(Huainan Normal University,Huainan 232038,Anhui,China)

机构地区：[1]淮南师范学院,安徽淮南232038

出　　处：《兰州文理学院学报（自然科学版）》2023年第1期125-128,共4页Journal of Lanzhou University of Arts and Science(Natural Sciences)

基　　金：2020年度安徽高校人文社会科学研究重点项目(SK2020A0411);2020年度淮南师范学院校级一般教学改革项目(2020hsjyxm42);2021年度淮南师范学院科学研究课题重点项目(2021XJZD011);2021年淮南师范学院校级质量工程新时代教育评价改革研究专项重点项目(2021hsjypj02)。

摘　　要：采用问卷调查法对比了中美大学生体育锻炼的动机、体育消费结构、消费金额以及对自身身体状况的满意度方面的异同.结果表明:在体育消费意向方面,我国大学生比较偏向消遣娱乐及人际交往,而美国留学生更加偏向健美.在观赏型体育消费方面,美国留学生要略高于中国大学生,美国留学生更能意识到体育消费的重要性,也更愿意进行体育活动消费.与中国大学生相比,美国留学生对自己的身材非常满意和非常不满意的都较多.我国高校应加强大学生体育消费观念教育,提醒学生加强身体素质锻炼,体育行为应多样化.By using questionnaires,the paper compares the similarities and differences between Chinese and American college students in physical exercise motivation,sports consumption structure,consumption amount and satisfaction with their physical condition.The results show that in terms of sports consumption intention,Chinese college students are more inclined to entertainment and interpersonal communication,while American college students are more inclined to bodybuilding.American college students are slightly higher than Chinese college students in watching sports consumption,more aware of the importance of sports consumption,and more willing to consume in sports activities.Compared with Chinese college students,American college students are more satisfied and dissatisfied with their figure,reaching 22.42%and 20.99%respectively.Therefore,colleges and universities in China should strengthen the concept of sports consumption education and remind students to strengthen physical exercise,and sports behavior should be diversified.

关 键 词：体育消费 中美大学生 体育行为 

分 类 号：G80-051[文化科学—运动人体科学]