基于流调数据的商业综合体设计策略研究——以长春市商业综合体为例  

Research on Design Strategy of Commercial Complex based on Flow Regulation Data:Taking the Commercial Complex in Changchun as an Example

作　　者：常悦[1] 郝晓庆 

机构地区：[1]吉林建筑大学建筑与规划学院

出　　处：《建筑与文化》2023年第3期13-15,共3页Architecture & Culture

摘　　要：大数据、人工智能等新兴技术在与传统产业融合过程中产生消费新业态新模式,进而促进消费型经济增长。疫情常态化背景下,消费者流动数据能够精准反映消费者的活动特点和消费喜好,可以为商业建筑的业态布局、空间组织等提供有针对性的建议。文章基于POI数据和消费者流动数据,深入分析消费者在后疫情时代对服务设施功能的偏好特征,为长春市商业综合体制定相关设计策略。Emerging technologies such as big data and artificial intelligence generate new forms of consumption and new models in the process of integrating with traditional industries, thereby promoting the growth of consumption-oriented economy. In the context of the normalization of the epidemic, consumer flow data can accurately reflect the characteristics of consumers’ activities and consumption preferences, and can provide targeted suggestions for the layout and spatial organization of commercial buildings. Based on POI data and consumer flow data, this paper deeply analyzes consumers’ preferences for service facilities in the post-epidemic era, and formulates relevant design strategies for Changchun commercial complexes.

关 键 词：POI数据 消费者流动数据 使用功能 商业综合体 高质量发展 

分 类 号：TU247[建筑科学—建筑设计及理论]