技术分享型微信文章的公众号转载特征分析--以“Python”为例  

Analysis of the Characteristics of Technology-Sharing WeChat Articles'Accounts-Reprintin:Taking“Python”as an Example

作　　者：钟镇[1] 刘志文 雷兵[1] Zhong Zhen;Liu Zhiwen;Lei Bing(School of Management,Henan University of Technology,Zhengzhou 450001)

机构地区：[1]河南工业大学管理学院,郑州450001

出　　处：《图书情报工作》2023年第4期114-123,共10页Library and Information Service

基　　金：国家自然科学基金项目“作者、期刊与数据库错误引文的科学计量学研究:识别方法、产生机理与抑控对策”(项目编号:71603073);河南省高校科技创新人才(人文社科类)支持计划(项目编号:2018-cx-014)研究成果之一。

摘　　要：[目的/意义]微信文章的公众号转载既是知识在线传播的主要途径之一,也是文章质量获得专业同行认可的重要标志,分析其转载特征具有重要意义。[方法/过程]以101个Python主题公众号在2020年发表的3386篇原创文章为例,考察技术分享型微信文章的转载特征与影响因素,揭示微信转载在文章专业性与一般读者流量之间的遮掩效应,并在WCI微信文章传播力指标的基础上提出兼顾文章传播力与专业性的A_Score评价指标。[结果/结论]研究发现,转载公号的运营者与一般读者在文章专业性认知上存在显著性差异;融合转载指标的A_Score指标有助于识别专业性认可度较高的微信文章。[Purpose/Significance]The reprinting of WeChat articles by WeChat public accounts is not only one of the main ways of knowledge-sharing online but also an important symbol of articles'quality recognition from peers,and it is of great significance to analyze its reprinting characteristic.[Method/Process]Based on 3386 original articles from 101 Python-themed official accounts published in 2020,this paper investigated the reprinting characteristics and impact factors of technology-sharing WeChat articles.The masking effect of account reprinting between professionality of articles and common reader traffic was tested.A_Score indicator was proposed based on WCI which could take into account articles both communication and professionalism.[Result/Conclusion]The results show there is a significant difference between operators of reprinting public accounts and common readers on the cognition of professionality in the article.The A_Score indicator that integrates accounts reprinting is helpful to identify WeChat articles with high professional acceptance.

关 键 词：微信文章评价 微信公众号 技术分享 PYTHON WCI指数 专业生成内容(PGC) 

分 类 号：G206[文化科学—传播学]