基于数量化理论Ⅰ的男衬衫设计要素感性评价  

Perceptual evaluation of men’s shirt design based on quantitative theory Ⅰ

作　　者：宋莹[1] 阮胜坤 SONG Ying;RUAN Shengkun(College of Clothing and Textile,Eastern Liaoning University College,Dandong 118000,China)

机构地区：[1]辽东学院服装与纺织学院,辽宁丹东118000

出　　处：《丝绸》2023年第3期105-112,共8页Journal of Silk

摘　　要：随着消费者着装需求个性化要求的提高,在服装设计过程中只有充分考虑到用户的感性需求,才能设计出符合消费者满意度的服装产品。本文以男衬衫为研究对象,提出感性工学与数量化理论Ⅰ相结合的款式设计研究方案。首先通过语意差异法获取消费者对男衬衫样本的感性评价,再利用SPSS软件对评价结果进行分析,提取感性因子,从而创建男衬衫二维感性分布空间。同时分析款式特征,归纳出男衬衫主要设计要素,在此基础上应用数量化理论Ⅰ,通过线性回归分析得出感性因子与设计要素之间的关联预测,并构建数学模型。经验证,该模型实测值与预测值之间拟合度较高,符合正态分布要求,模型有效可行。最后通过案例设计与验证,进一步证明该模型能够实现用户感性需求与男衬衫设计要素之间的有效转换,对男衬衫款式设计与感性评价具有一定借鉴作用。Men’s shirts have a high universality in daily life and are a kind of clothing commonly seen by the public. With the development and progress of the clothing industry, this kind of clothing has gradually formed its own unique design language. At the same time, with the improvement of consumers’ personalized requirements for clothing, homogenous and imitative style design can no longer meet the dressing demand of today’s consumer groups for men’s shirts. Therefore, in the process of fashion design, only designers who fully consider the emotional needs of users can design clothing products that meet consumer satisfaction and make consumers satisfied. In view of this situation, we take men’s shirts as the research object and put forward a style design research scheme combining Kansei engineering and quantitation theory Ⅰ.First of all, we collect and determine the research samples of men’s shirts and the perceptual word pairs of adjectives that can accurately express the style and shape of men’s shirts. In this paper, in order to ensure that the follow-up evaluation of the male shirt style by the consumer group is free from the interference of various factors such as fabric texture, pattern, color, accessories and models, we draw black-and-white line drawings of the research samples in the same proportion in order to eliminate these interference factors, which will be used as the stimulus diagram for the follow-up study. Next, we use the product semantic difference method that consists of five perceived magnitudes to create a perceptual questionnaire, so that the respondents can evaluate it in the form of a score, with reference to the degree of fit between the style of a sample of men’s shirts and eight pairs of perceptual words, and not only that, we need to use SPSS software to analyze the evaluation results. By using principal component analysis to extract the common factors from the factor analysis, we finally categorize the sources of the respondents’ perceptions of men’s shirts into two m

关 键 词：男衬衫 感性工学 款式设计 数量化理论 设计要素 数学模型 

分 类 号：TS941.26[轻工技术与工程—服装设计与工程]