我国服装赛事发展现状与策略分析  

Analysis of Current Situation and Strategy of Apparel Competition in China

作　　者：贾鸿英 沈雷 Jia Hongying;Shen Lei(School of Design,Jiangnan University,Wuxi,Jiangsu 214122,China)

机构地区：[1]江南大学设计学院,江苏无锡214122

出　　处：《针织工业》2023年第2期90-94,共5页Knitting Industries

基　　金：2019年国家重点研发计划重点专项项目(2019YFB1405700);2020年度教育部人文社会科学研究规划基金项目(20YJAZH087);2019年教育部人文社会科学研究青年基金项目(19YJC760096);2019年江南大学研究生科研与实践创新计划(JNKY19_017)。

摘　　要：服装设计大赛为我国服装行业注入了不可替代的力量,但我国服装赛事也面临举办动力不足、参赛选手实际实力低于参赛表现、比赛流程不完善、服装作品市场拓展困难、人才对接环节薄弱等难点。文章利用可视化的数据分析对我国服装赛事的发展现状进行梳理,阐述发展服装赛事的必要性和积极性,分析目前我国服装赛事发展遇到的难点,并提出相应的解决策略,从而进一步推动服装行业的发展。Costume design competition has injected an irreplaceable force into China’s garment industry.But at the same time,China’s garment competitions also face difficulties such as lack of motivation,the actual strength of contestants is lower than their performance,the competition process is not perfect,the market development of clothing works is difficult,and the talent docking link is weak.Using visual data analysis to our country clothing development and present situation of carding,combined with the existing theory,practice experience,the contestants channel such as interviews,sporting events,media reports,expounds the importance of clothing competition exists,and according to the present Chinese clothing the troubles of event development,put forward the corresponding change of strategy,so as to further promote the development of garment industry.

关 键 词：中国服装赛事 服装设计大赛 发展现状 发展难点 策略分析 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]