基于网络点评的水利风景区旅游形象感知研究  

Research on Tourism Image Perception of Water Conservancy Scenic Spots Based on Internet Comments

作　　者：高晓镕 王梓帆 王天聪 谢祥财[1] Gao Xiaorong;Wang Zifan;Wang Tiancong;Xie Xiangcai(Fujian Agriculture and Forestry University,Fuzhou 350000,China)

机构地区：[1]福建农林大学,福州350000

出　　处：《长江工程职业技术学院学报》2023年第1期61-65,71,共6页Journal of Changjiang Institute of Technology

摘　　要：以沙坡头水利风景区为例,对携程、马蜂窝、去哪儿、大众点评、美团等国内知名旅游网站的评论,采用内容分析法进行高频词及语义网络分析。以此为基础,对评论中旅游形象感知要素编码,结合IPA分析法构建分析模型,得出沙坡头水利风景区旅游感知要素结构与游客体验质量评价。结果表明:景区旅游感知要素大部分满意度较高,如景观资源丰富;景区适合亲子游;活动项目多样等。少部分存在不足,包括景区规划、大气环境质量与运营管理方面。据此提出4点建议:保持水利风景资源优势,强调景区实用性,加强景区环境治理力度,完善景区各方面管理制度。Taking the Shapotou Water Conservancy Scenic Area as an example, the content analysis method is used to analyze the high-frequency words and semantic network of the comments on domestic well-known tourism websites such as Ctrip, Mafengwo, Qunar, Dianping, and Meituan. Based on this, the tourism image perception elements in the comments are coded, combined with the IPA analysis method to construct an analysis model, and the structure of tourism perception elements and the evaluation of tourist experience quality in Shapotou Water Conservancy Scenic Area are obtained. The results show that most of the tourism perception elements of scenic spots are highly satisfied, such as rich landscape resources;scenic spots are suitable for parent-child travel;and activities are diverse. A small number of them have deficiencies, including scenic spot planning, atmospheric environment quality and operation management. Based on this, four suggestions are put forward: maintaining the advantages of water conservancy and landscape resources, emphasizing practicality of scenic spot, strengthening the environmental governance of scenic spots, and improving the management system of various aspects of scenic spots.

关 键 词：水利风景区 旅游形象感知 网络点评 宁夏沙坡头 

分 类 号：F592.7[经济管理—旅游管理]