郑州市居民中医药文化传播途径喜好度的调查  

Investigation on the Preferences of the Communication Channels of Traditional Chinese Medicine Culture in Zhengzhou Residents

作　　者：张鸣 张文宗[2] 刘建申 ZHANG Ming;ZHANG Wenzong;LIU Jianshen(Grade 2021 Graduate,Henan University of Chinese Medicine,Henan Province,Zhengzhou 450000,China;Department of Cardiology,Henan Hospital of Traditional Chinese Medicine,Henan Province,Zhengzhou 450002,China)

机构地区：[1]河南中医药大学,河南郑州450000 [2]河南省中医院心血管科,河南郑州450002

出　　处：《中国中医药现代远程教育》2023年第7期68-70,共3页Chinese Medicine Modern Distance Education of China

摘　　要：目的对郑州市居民中医药文化传播途径喜好度情况进行网络问卷调查。方法使用腾讯问卷对郑州市居民抽样发放问卷进行调查。问卷由单选题和多选题组成,问题涉及中医文化的传播途径、方式及内容。结果发放浏览量1379份,回收1000份,回收率72.5%。结论多数郑州市居民喜欢抖音、西瓜视频、百度浏览器、短视频及医疗机构传播中医文化,多数调查对象认为互联网对中医文化的传播有影响。多数调查对象希望名老中医通过互联网传播中医文化。Objective To conduct a network questionnaire survey on the preferences of Chinese culture in Zhengzhou residents.Methods Use Tencent questionnaire to investigate Zhengzhou residents.The questionnaire consists of single and multiple topics,involving the communication way,way and content of traditional Chinese medicine culture.Results 1379 views,1000 recycled and 72%recycled.Conclusion Most residents in Zhengzhou like TikTok,watermelon video,Baidu browser,short video and spreading traditional Chinese medicine culture in medical institutions,and most respondents believe that the Internet has an influence on the spread of traditional Chinese medicine culture.Most of the respondents hope that traditional Chinese medicine doctor will spread traditional Chinese medicine culture through the Internet.

关 键 词：中医药文化 郑州市居民 调查 传播途径 建议 

分 类 号：R2-03[医药卫生—中医学] G206[文化科学—传播学]