江西省文旅政务微信公众号运营优化策略研究——以“江西风景独好”为例  

Study on the Operation Optimization Strategy of WeChat Official Public Account of Culture and Tourism of Jiangxi Province——Take"Unique Scenery in Jiangxi"as an Example

作　　者：万田户 李莲 周运瑜 吴玲丽 WAN Tian-hu;LI Lian;ZHOU Yun-yu;WU Ling-li(School of History,Geography and Tourism,Shangrao Normal University,Shangrao Jiangxi 334001,China;Culture and Tourism Development Research Center of Shangrao,Shangrao Jiangxi 334001,China)

机构地区：[1]上饶师范学院历史地理与旅游学院,江西上饶334001 [2]上饶师范学院上饶文化和旅游发展研究中心,江西上饶334001

出　　处：《大连民族大学学报》2023年第2期141-144,156,共5页Journal of Dalian Minzu University

基　　金：江西省基础教育研究课题资助(SZUSYZH2021-1188);江西省高校人文社会科学资助项目(GL20128);江西省社科基金“十四五”地区资助项目(21DQ36)。

摘　　要：以江西省文旅政务微信公众号“江西风景独好”为例,运用文本分析法,对其运营现状与问题进行了系统梳理。提出提高推文质量、丰富传播形式,升级服务功能、强化资源整合,把握推送时机、增强传播效能,健全反馈机制、加强实时互动的运营优化策略。Taking the WeChat official public account of the culture and tourism of Jiangxi Province-“Unique Scenery in Jiangxi”as an example,this paper systematically combs its operation status and problems by using the text analysis method.This paper also puts forward the operation optimization strategy of improving the quality of push articles,enriching communication forms,upgrading service functions,strengthening resource integration,grasping the opportunity of push articles,enhancing communication efficiency,improving the feedback mechanism,and strengthening real-time interaction.

关 键 词：江西旅游 微信运营 微信公众号 文旅政务平台 

分 类 号：F592.7[经济管理—旅游管理]